Research On Digital Transformation Of Commercial Banks In The Context Of Digital Economy

The rise and development of the Internet,big data,cloud computing,artificial intelligence and other emerging technologies have boosted the production efficiency of traditional industries and accelerated the pace of upgrading and transformation of traditional industries,while also stimulating the vitality of the entire socio-economic development.China’s huge market scale provides a broad and rich application scenario for the development of digital economy.The advent of the digital economy era also provides a favorable opportunity for commercial banks in China to implement transformation.This paper combines the digital economy with the transformation of commercial banks,analyzes the current situation of the development of the digital economy in China,and also dissects the current necessity of China’s commercial banks in implementing digital transformation in five aspects:first,digital transformation is an objective need to further improve the level of financial services;second,digital transformation is to better cope with cross-border competition;third,digital transformation is Third,digital transformation is the inevitable result of "change for customers";fourth,digital transformation is the active choice to cope with the changing business environment;fifth,digital transformation is an effective means to break through self-development.In order to better understand the characteristics of digital transformation of commercial banks in the context of the new era,this study analyzes the following five aspects:first,financial technology is the core driving force;second,the market share competition in the mobile field is becoming increasingly fierce;third,building a scene ecology has become a major trend;fourth,providing quality user experience is a basic requirement;fifth,"more fast,better" is the test of successful digital transformation." is the main criterion to test the success of digital transformation.In order to better promote the implementation of digital transformation of commercial banks in China,this study systematically and comprehensively proposes the implementation path of digital transformation of commercial banks from eight aspects:changing business philosophy,clarifying strategic positioning,optimizing organizational structure,cultivating innovation culture,strengthening talent team,enhancing digital construction capability,building financial ecology,and strengthening risk prevention.Finally,in order to further deepen the understanding of issues related to digital transformation of commercial banks in China,this study adopts a multi-case study approach to conduct an in-depth analysis of the digital transformation of Bank of China and Chongqing Agricultural and Commercial Bank,pointing out the current problems in the process of digital transformation of Bank of China and Chongqing Agricultural and Commercial Bank,and proposing targeted implementation plans and measures in order to improve the digital transformation of Bank of China and Chongqing Agricultural and Commercial Bank.The dilemma faced by digital transformation of Bank of China and Chongqing Agricultural and Commercial Bank.