Tourism Development Strategy Of Nuodeng Ancient Town Based On The Idea Of Creative Community

With the advent of the era of creative economy,it is an inevitable choice to promote "mass entrepreneurship and innovation",which is a historical process of mass participation and requires the exploration,practice,innovation and creation of the masses.Community,as a social life community with common values and close relationship,can enhance the cultural and creative level of the community through the integration of community culture and creative industry,and promote the high-quality development of innovation and entrepreneurship and economic society.Creative community is the main product of this process.Therefore,"Creative community" has become the common appeal of community culture and creative industries.With the rapid development of our economy,the improvement of people’s material life and the increase of free time,people increasingly yearn to "return to nature",ancient town tourism continues to heat up.The research object of this paper is Nuodeng Ancient Town,a "famous town" with a long history and culture,rich in material and intangible cultural resources.After the opening of Dayangyun Expressway,its access conditions have been greatly improved,but it lacks vitality and stamina in tourism development,and faces such problems as low transformation degree of tourism resources,aging products and poor experience.Resulting in a small number of tourists,short stay,low comprehensive consumption.These problems are closely related to the "creative" development of ancient towns and the way and degree of community participation.Firstly,by reading relevant literature,this paper summarizes the research status of creative community and ancient town tourism at home and abroad,and defines the concept of creative community,tourism creative community and ancient town tourism.Then it analyzes the ancient town tourism based on the idea of creative community under the guidance of relevant theories.Secondly,literature analysis,field investigation,SWOT analysis and other research methods are used to analyze the tourism overview of Nuodeng Ancient town,the advantages,disadvantages,opportunities and challenges of Nuodeng Ancient town tourism development SWOT analysis matrix,and analyze the significance of introducing the concept of creative community into Nuodeng Ancient town.Thirdly,through field questionnaire survey and relevant data analysis,the satisfaction degree and different demands of tourists and local residents on the development of tourism creative community in Nuodeng Ancient Town are understood,and the influence degree and existing problems of the development of creative community on Nuodeng Ancient town are obtained.Finally,based on the concept of creative community,the tourism development of Nuodeng Ancient Town proposes to establish an efficient management system to realize the interaction between community and tourism and promote community participation.Construct tourism creative community,excavate local cultural value;Developing characteristic tourism products and shaping tourism brand image;Improve the creative industry chain and gather the benefits of the creative industry;Pay attention to the protection of traditional architecture,inheritance of local culture and other promotion strategies.