Study On The Optimization Strategy Of Rural Tourism Development In Yishala Ethnic Village,Panzhihua City,Sichuan Province

With the sustained development of economy and society,and the further promotion of the goal of rural revitalization and common prosperity,people’s pockets are gradually expanding,while also paying more and more attention to the pursuit of high-quality life The leisure economy has become a new growth point of the national economy,and rural tourism has emerged As a new form of stimulating rural economic growth,rural tourism has played an important role in rural development in recent years Especially since the outbreak of the COVID-19 in 2020,rural tourism has provided new tourism methods for residents who have lived at home for a long time It not only increases the income of farmers in tourism areas,drives local economic development,but also opens up a new road of industrial integration to promote rural revitalization and achieve common prosperity However,there are few studies on the goal of promoting common prosperity and developing rural tourism in rural areasThis article takes Yisala Ethnic Village in Panzhihua City,Sichuan Province as an example Under the background of rural revitalization and common prosperity,mainly through the theory and practice of rural tourism development,based on the true feelings of tourists during the tour process,using SPSS data analysis method,this article establishes an evaluation system for the sustainable development of Yisala rural tourism,analyzes the important factors affecting the development of Yisala rural tourism,and combines questionnaire survey method Field interviews and other methods have formed a mutual verification between data analysis and the actual situation,and analyzed and sorted out the main problems that exist in the development of rural tourism in Yisala Focusing on the problems that arise in the development of rural tourism in Yisala,such as "reception facilities need to be further improved,the richness of product supply needs to be further improved,and the rough processing of products has not formed a public praise",we have targeted the cause analysis by identifying the problems,Based on the analysis of the causes,taking Lugu Lake and Gesala,both historical and cultural and folk customs dependent,both inside and outside the city,as examples,to learn their advanced experiences and practices in developing rural tourism,and provide corresponding improvement measures for the development of rural tourism in Yisala Overall,the main measures are: first,comprehensively implementing product strategies;Second,comprehensively implement the price strategy;Third,comprehensively implement channel strategies;Fourth,comprehensively implement promotion strategies The promotion strategy mainly includes online promotion and folk customs and other festival activities,emphasizing the promotion and publicity before,during,and after the event to increase the reputation and popularity of rural brands...