Analysis On The Development Level And Influencing Factors Of E-Commerce For Agricultural Products In Jilin Province

In the past decade,with the progress of network information technology,China has made rapid development in the field of the Internet industry,and the Internet industry has further integrated with different industries.The e-commerce industry has made rapid progress,and the proportion of agricultural products in e-commerce sales has also continuously increased.As a famous province of agricultural products in China,Jilin Province has formed a market-oriented and large-scale agricultural industry,with relatively complete agricultural infrastructure.Therefore,based on the background of updating the e-commerce market for agricultural products,this paper explores the development level and influencing factors of e-commerce for agricultural products in Jilin Province,analyzes the existing problems,and proposes countermeasures and suggestions to promote the development of e-commerce for agricultural products in Jilin Province.Firstly,through literature search,this article summarizes the research results of domestic and foreign experts on the development of e-commerce for agricultural products,defines the concepts of e-commerce,e-commerce for agricultural products,and reviews professional theoretical knowledge.Secondly,based on the analysis of the current situation of e-commerce development level of agricultural products in Jilin Province,following the principles of representativeness,systematicness,scientificity,and operability,an evaluation index system for e-commerce development level of agricultural products in Jilin Province was constructed.Using entropy method,the development level of e-commerce of agricultural products in Jilin Province from 2011 to 2020 was comprehensively evaluated.On this basis,the obstacle degree model is used to calculate and finally obtain the obstacle degrees of each criterion layer and indicator layer,further identifying the main obstacle factors affecting the development of e-commerce for agricultural products in Jilin Province.Finally,based on the conclusions of quantitative analysis and the actual situation of Jilin Province,this paper proposes countermeasures and suggestions to promote the development of e-commerce for agricultural products in Jilin Province.The main research conclusions of this article are as follows:(1)Overall,the development level of e-commerce for agricultural products in Jilin Province is steadily improving,and the growth rate is very significant.The comprehensive score has increased from 0.0705 in 2011 to 0.7614 in 2020,indicating that the development level of e-commerce for agricultural products is getting better and better.(2)From the perspective of the four criteria layers,the overall fluctuating development of informatization level and agricultural product logistics system construction has a significant impact on the development level of e-commerce for agricultural products in Jilin Province.In addition,the development status of the other two criteria layers is consistent with the overall development status of e-commerce for agricultural products in Jilin Province.The development level scores of the three criteria layers,namely,the level of participants,the level of agricultural product industrialization,and the level of informatization,show a fluctuating upward trend,In addition to a decline in 2020,the construction of the agricultural product logistics system is also showing an overall upward trend.(3)Using the barrier model to calculate,we found the factors that have a significant impact on the development of e-commerce for agricultural products.The calculation results of the barrier model indicate that the level of e-commerce for agricultural products and the construction of agricultural product logistics system have a significant impact on the development level of e-commerce for agricultural products in Jilin Province.In 2020,the barriers of the four criteria layers are in the order of magnitude: agricultural product logistics system construction,informatization level The main obstacle factors affecting the development level of e-commerce for agricultural products in Jilin Province are the length of long-distance optical cable lines,the growth rate of fixed investment in information infrastructure,the total amount of postal business,the scale of agricultural products,the coverage rate of express delivery outlets,and the growth rate of fixed investment in transportation,warehousing,and postal industries.Based on the above conclusions and the actual situation of agricultural product e-commerce development in Jilin Province,countermeasures and suggestions are proposed:(1)improving the construction of agricultural product logistics system;(2)Strengthen the top-level design of "Internet+Agriculture";(3)Pay attention to improving the quality and skills of participants;(4)Improve the industrialization level of agricultural products;(5)The government should increase the control effect of e-commerce...