| With the continuous improvement of people’s living standards and the rapid upgrading of consumption structures,people are enjoying the rich fruits of economic development while living and working under increasing pressure,and leisure tourism has become an effective way for urban and rural residents to relieve their stress.China’s vast land mass,extensive countryside,diverse habitats and folk customs provide favourable conditions for the development of unique leisure agriculture.As a new industry straddling the development of primary,secondary and tertiary industries,leisure agriculture is an innovative rural industry that the Ministry of Agriculture and Rural Development has attached great importance to and strongly supported in recent years,and is also an effective way to develop agriculture,increase farmers’ income and build beautiful villages.In recent years,Zibo City,Shandong Province around the economic transformation strategy.To green,efficient,environmental protection as the goal,relying on a number of districts and counties with strong agricultural base,natural scenery and diverse favorable conditions,promote agriculture and secondary and tertiary industries linkage,vigorously promote the implementation of the development strategy of leisure agriculture.The industrial layout of leisure agriculture in Zibo City is based on its own topography and regional characteristics,forming three major parts: the organic agriculture zone in the south,which is mainly for the production of organic fruits and vegetables;the leisure tourism agriculture zone in the middle,which is mainly for leisure and entertainment and tourism;and the high-tech and high-efficiency agriculture zone in the north,which is characterised by high yield and high quality of crops,making Yiyuan,Boshan and Zichuan in the south and Zhangdian,Linzi and Zhoucun in the middle and This makes Yiyuan,Boshan and Zichuan in the south,Zhangdian,Linzi and Zhoucun in the centre and Huantai and Gaoqing in the north a close agricultural production tourism line.The integration of agriculture and recreation is gradually improving,and the market for leisure agriculture in the Zibo region is promising.The accelerated urbanisation of Zibo city,the growth of residents’ income and the year-on-year increase in tourism demand have become the driving force behind the development of leisure agriculture in Zibo city.This paper investigates,analyses and obtains data on the development of leisure agriculture in Zibo city in terms of public construction,environmental construction,agrotourism characteristics,functional benefits and business management.In turn,the entropy power method is used to establish an index system to evaluate the development process of leisure agriculture in Zibo City.The current situation of leisure agriculture in Zibo is relatively good,with a variety of development models and a year-on-year increase in tourist demand,but there are also many problems in its development process.Such as the slow development of leisure agriculture public facilities,infrastructure is not perfect,leisure entertainment lack of attraction and other problems.Finally,in response to the problems in the development of leisure agriculture in Zibo,suggestions are made to improve public facilities for leisure agriculture,increase government policy support and explore diversification of agricultural tourism features in order to promote the further development of leisure agriculture in Zibo. |
