The Development Status, Problems And Countermeasures Of Leisure Agriculture In Xinyi City,China

Leisure agriculture is an emerging industry in the twenty-first century, which could promote the national economy. Therefore, making good use of agricultural resources to develop leisure agriculture is becoming an important research topic at present. By exploring documents, field investigation, data analysis, SWOT analysis, the following conclusions and suggestions were proposed.The results showed thatthere are four leisure agriculture modes currently in Xinyi City, including pastoral agriculture model, village township mode, returning to nature mode and vacation experience mode. And several problems for leisure agriculture were found:(1)Tourism Management is not standardized;(2)tourist attractions were homogenized;(3)lower quality services of employees;(4)lack of scientific planning and supporting facilities;(5) weak advertisement campaign. For these problems, we proposed several strategy suggestions: promoting government-led management system, and developing more leisure agriculture products, promoting attendant training, improving leisure agriculture industry layout and facilities, enhancing market development and publicity, and building brand effect.