Research On The Collaborative Development Of Red Tourism In The Yangtze River Delta In The New Era

Shanghai,Jiangsu,Zhejiang,Anhui three provinces and one city are geographically close,people close,cultural integration,the red tourism resources in the region not only have strong correlation and coherence,but also have certain differences and complementarity.Looking across the country,the pattern of regional coordinated development of red tourism helps realize the advantages of resource sharing,mutual delivery of tourists and common market promotion within the region,and the high-quality coordination of red tourism in the Yangtze River Delta has ushered in major development opportunities after entering the new era.First of all,this paper reviews the preliminary basis of the coordinated development of red tourism in the Yangtze River Delta.Through literature analysis,big data analysis,multidisciplinary comprehensive analysis and other research methods,consulting the websites of culture and tourism departments of various provinces and cities,China Red Tourism Development Report and Red Tourism Big Data Report over the years,we can see that the coordinated development of red tourism in the Yangtze River Delta is not only strongly supported by national strategies,The relatively consistent consumption level,rich and different red tourism resources,and the increasing attraction of red tourism tourists all make it relatively feasible,and preliminary results have been achieved in the continuous collaborative exploration among provinces and cities.Secondly,this paper analyzes the problems and reasons of the Yangtze River Delta red tourism collaborative development.By analyzing the relevant data of red tourism in Statistical Bulletin of National Economic and Social Development and Statistical Yearbook of Chinese Cultural Relics and Tourism over the past years,it can be seen that the coordinated development of red tourism in the Yangtze River Delta is mainly faced with such problems as the concept and awareness of cooperation need to be improved,the degree of coordinated development of red tourism is not high enough,and the evaluation mechanism of regional red tourism synergy effect needs to be improved.This kind of problem has its objective reasons,such as the different development basis between provinces and cities,administrative barriers and so on.There are also subjective reasons,such as different development directions between provinces and cities,weak sense of coordination and so on.Finally,this paper gives several suggestions for the coordinated development of red tourism in the Yangtze River Delta.Combining the theory of collaborative governance,regional synergy theory and industrial synergy theory,this paper presents and analyzes the exemplary cases of promoting the coordinated development of red tourism in the Yangtze River Delta by using the research method of combining group and individual cases.Through the personality mining and generalization of the successful cases of red tourism cooperation in the Yangtze River Delta,this paper puts forward several suggestions for the Yangtze River Delta to promote the coordinated development of red tourism in the new era.In other words,it tries to promote the high-quality,integrated and coordinated development process of regional red tourism from the following four aspects: jointly building regional red tourism coordination mechanism,jointly building regional red tourism ecosphere,jointly deepening the enabling transformation of regional "red tourism +",and jointly ensuring the development of regional red tourism.This paper carefully summarizes the "experience of the Yangtze River Delta" in coordination with red tourism regions that can be implemented.It hopes to provide references for the planning and development of red tourism projects in the Yangtze River Delta and even the whole country,and at the same time promote the understanding of the people in the Yangtze River Delta on the current situation of the coordinated development of red tourism in the Yangtze River Delta,help them find more opportunities for entrepreneurship and employment,and explore and make efforts in accordance with the guidance of national policies.Help patriotism education and promote common prosperity.