Study On Clothing Consume Mental And Clothing Behavior Of Teenagers Of ChangJiang Delta

Because the teenagers of 21 century grow up with the reform and opening program, and the consumer goods, enrich day by day. Living standard of urban residents has gone up constantly and the position of the only child, the proportion of consumption of the only child is more and more heavy in their families. So master the psychology and behavior of consume of teenagers, combine the fashion design and costume market with the consumption psychology and appreciation of beautiful, which will a tendency of market development of teenagers.The study directed mainly teenagers of ChangJiang delta, design the questionnaire of fashion consume psychology and consume behavior. Base on data of this questionnaire, to analyze, understand the interrelation between consumption psychology and consume behavior has 5 main aspects:1. Determine the research rang and study project, just base on the consume market of teenagers; put forward some questions which have actual significance.2. Analyze the data of this questionnaire. In the light of consume groups of teenagers in ChangJiang delta, describe the feature.3. Testify the factors which connect between consume psychology and consume behavior, and describe the interrelation of these factors. Study on purchasing behavior sum up three characters and five currents of clothing consume.4. Refine 5 main types of this consume groups: faddist, hedonist, economist, intellectualist, vainer.5. Put forward suggest to the clothing market.This study carries out regional market investigation. In the light of teenagers they draw out a scientific and reasonable questionnaire. We study, according to consumption psychology and consume behavior of ChangJiang delta. The study has important actual and principle meaning. On one hand, it's more easy for business to understand the psychology this type consume groups. So the clothing business can draw up the produce plan which be in keep with consume requirement. On the other hand, it's conducive to business to go on market calculate in advance forecast. The study adopts directly watch measure, interview measure, analyze questionnaire measure and research literature measure. Collect the data and information, master the development of market, add and detail the clothing consume theory.