Research On The Development Of Rural Homest Ay In Jiangning District Of Nanjing City Under The Background Of Rural Revitalization Strategy

The 19 th National Congress of the Communist Party of China put forward the rural revitalization strategy,which has become the general focus of the work related to agriculture,rural areas and farmers in the new era.In recent years,the construction of beautiful villages across the country has been carried out in full swing,and the traditional countryside has taken on a new look.With the improvement of living standards,people’s demand for upgrading tourism consumption is growing,and they pay more attention to tourism quality and experience.Rural tourism,which represents returning to the primitive,looking for nostalgia and advocating nature,has bec ome the choice of many people.Rural tourism is an important practice of the theory of "two mountains".Rural homestay as a new form of business,with the booming development of rural tourism gradually prosperous.Industrial prosperity is the focus of rura l revitalization,and industrial development is the foundation for stimulating rural vitality.Rural homestay is an important part of rural tourism development,an important starting point to promote the development of region-wide tourism,and an important channel to help implement the rural revitalization strategy.Under the background of rural revitalization strategy,rural homestay will surely usher in a new development boom.As an important part of rural tourism,rural homestay industry in Jiangning District is a sudden rise,showing a rapid expansion trend,and gradually occupies an important position in rural tourism,enriching the rural tourism and leisure vacation format.Firstly,the paper summarizes the development of rural b&B in Jiangning District,including the development process,the development of the overall situation,the distribution of b&B,etc.At the same time on the jiangning district rural b&B supply and demand situation,through the implementation of questionnaire survey and interview,for jiangning district rural b&B operators and consumers were investigated and interviewed,quantitative analysis of the current jiangning district rural b&B supply and demand situation.Secondly,on the basis of field research and questionnaire interview analysis,problems and causes are analyzed from the perspectives of government planning and design,operator operation and management,traditional b&B cultural tourism whole value chain development,development supporting facilities construction and oper ation and management.Third,domestic and foreign homestay development experience.This paper objectivel y introduces the successful experience of the development of homestay in Britain,Japan,zhejiang and Taiwan,as well as the enlightenment to the develo pment of rural homestay in Jiangning district.Finally,in view of the problems and deficiencies existing in the development of rural homestay in Jiangning District in previous chapters,the feasible development countermeasures and suggestions are put forw ard.Conclusion: At this stage because the lack of obvious regional features and cultural inheritance,rural home stay professional talent training mechanism is not sound,the overall environmental health existence hidden danger,incomplete infrastructure construction and so on reasons existing in the development of rural home stay facility in jiangning area the government lack of unified planning and management,development construction of form a complete set of insufficient contradiction,travel the whole value chain of home stay facility development,management and mode of operation is relatively backward Problems in further promoting the country jiangning district under the strategy of rejuvenating the country home stay facility industry development,mus t fully consider the current lack of ning river area in the development of rural home stay facility,actively learn from domestic and foreign relevant experience good cases,guidance from the government policy and planning,development and form a complete set of home stay facility construction,restoration and inheritance of traditional culture,improve the management and implementation of the measures to improve.