Research On Sofa Customization Based On Modular Production Under E-commerce Mode

In recent years,furniture e-commerce has gradually risen.In terms of the development environment of domestic furniture,it has shown a trend of good development in terms of policy,technology and society.Furniture enterprises have accelerated their online sales layout.As the main furniture in the living room,sofa ranks first in the sales of e-commerce platforms.Sofa is different from panel furniture.Due to the diversity of its shape and the complexity of its structure and process,the production and manufacturing of sofa is still at the level of handicraft industry,supplemented by mechanization.Therefore,sofa has been difficult to achieve mass customization production like panel furniture.Based on the above factors,this paper aims to study the impact of e-commerce model on sofa production and operation against the background of e-commerce environment;Through the research of modular sofa frame structure,the industrialization level of sofa production is improved,and the solution to realize the customization of sofa style is put forward;On the basis of investigating online sofa consumption preferences,the company has developed customized sofa styles and sofa customization systems to give enterprises some reference and help the transformation and upgrading of the industry.Firstly,the paper expounds the background of this research topic,analyzes the necessity of sofa customization and modular production research under e-commerce mode from multiple angles,and shows the reason why sofa will inevitably move towards mass customization;It also analyzes the online sales environment of sofa,and prepares for the development of online sofa customization system through the investigation of online furniture shopping behavior and the analysis of the requirements of e-commerce model for the production and sales of sofa products;Secondly,after combing the production process of modern sofa,this paper designs a set of removable modular sofa structure,which divides the sofa into several modules,such as backrest,armrest,seat frame,foot,etc.,and links them into a unified whole through metal connectors.The practice proves that the modular structure is feasible and can effectively improve the industrialization level of sofa production.On this basis,it is proposed that by using the interchangeability of Modular Sofa components,the sofa can be customized to a certain extent by combining different modules of the sofa;Considering that the consumption environment of e-commerce is essentially different from that of offline,this paper analyzes the consumption preference and future development trend of online consumers from the aspects of sofa material,color,shape and other aspects through the selection of sales samples of online sofas;Based on the previous research on the modular structure of sofa and the research on online sofa consumption preferences,two sets of customized sofa styles are finally designed,and the online sofa customization system is developed.Through the selection of preset different modeling components,the sofa can be customized according to consumers’ preferences,improve the competitiveness of sofa enterprises in the online marketing market,and boost the enterprises to break through in the transformation and transformation.