Sale Channels And Promotion Strategy Of Functional Sofa

Chinese economic and the living standard of people continue to improve, the sofa wildly used in working, resting and entertainment has been one of the most part in furniture and architectural decoration industry. Multi-function sofa, also called functional sofa, can adjust shape relative to ordinary sofa.It also has the ability of store and massage. In recent years, the market of functional sofa has been growing up. Many furniture manufacturers focus on this tempting area. Urban middle class through more leisure industry to release the pressure, and will consider buying functional sofa. According to market forecasts of advisory bodies, the high pressure of urban life will lead to shapely increasing in functional market. The development of functional in China will grow with more investment brought by powerful enterprises and cause a fierce competition. The major companies of competition will undoubtedly avoid a price war. They will take more effective sales channel and a more innovative marketing strategy, which is directly related to the survival and development of the furniture industry.Face of fierce competition in the domestic furniture market as well as continuous impacts in the overseas market, how companies according to industry structural characteristics, grasp functional sofa industry trends with their own resources, and find a suitable road for their own survival and development, is an important and urgent task for functional sofa furniture companies. Many furniture companies have been aware of the importance of appropriate marketing strategies in the enterprise. Therefore, functional sofa business wants to win a place in today’s furniture market, not only creates a distinctive brand culture, seeking differentiation, but also develops practical marketing strategy. My research aims to study the effective sales channel and a innovative marketing strategy. It has a great significance and practical value for sofa furniture companies to occupy the market and enhance the brand awareness and reputation.The main research topics are as follows. First of all marketing channels and marketing strategies of the basic theory has been studied. On this basis, a comprehensive analysis has been built. Analyzing and discussing the sales channel model of function sofa from the exhibition channels, agents, distribution pattern, the third party stores mode, marketing separation mode, self built terminal, network marketing, warehouse sales, home improvement company aspects. Research on strategy for the promotion of terminal from using the brand to make resource strategy, star endorsement to improve cognitive strategy, positioning binding and help sales model, video marketing strategy-making the visual, auditory, associate experience feast strategy. Proposed new marketing strategy for the current status and Provide guidance for business decisions. Finally, take M company as an example, provide marketing strategy from place, promotion.