Research On The Integration Between Modular Production Network And Product Innovation Of Modular Production Network

With the consumers'enhancement of demand for personalization, market's being unceasingly subdivided and the shortening of product lifecycle, it is now not easy for industrial organization pattern in the industry time's large-scale production to adapt these market changes. Industrial organization pattern had changed from Fordism to Toyotaism, then finally to Wintelism, which is also the process of upgrading and reutilization of modularization. The substitution of modularization technology for pipeline technology indicates that a new model of industrial organization- Modular production network has appeared.Looking from the technical way, the modularization arrives the market modularization, again by way of the product modularization to the organization modularization. Product modularization demands technology modularization, while the technology modularization upgrades to as the function modularization, which has surmounted the industrial standardization. The products'modularization'nature of real options is just its modular economic connotation. The product modularization has had the intrinsic demand for the modularization of the enterprizes'organization, namely the product module needs the modularization of underlying tissues of enterprise as well as the industrial value chain. Along with the modular advancement, the boundary between the industries becomes obscure. The industrial value chain's crosswise or longitude interweaves mutually. The market'demand is subdivided unceasingly and the personalized demand can be satisfied. The market modularization can also be formed, namely the supply-demand relation between modular production and modular demand. While the market modularization is the final evolvement form of the modular production network.The modular production network'formation causes the industrial boundary to tend to be fuzzy. The competition between enterprises performs as championship tournament -like competition between similar product suppliers and competition for leading status of core enterprises. At the same time, as a result of the existent of spontaneous order, the network interior'high efficient parallel production can come true. The study between enterprises follows SECI's process pattern, and it is closely linked with the network's product innovation. In spatial physics'shape, the modular production network performs as the three-dimensional bunch of group -like structure. In the middle reaches of industrial value chain, quite a few general module producers has realized scale economy, simultaneously it appeared the complete market competition pattern. At the same time, in the market composed of core module presents the competition pattern of monopolization, while the special-purpose module market appears the market pattern monopoly competition.The modular production network'product innovation process is composed of four parts:â‘ establish the overall rule;â‘¡definite module enterprise and production module;â‘¢conform the module, promotes the new product;â‘£react information and innovate once more. Through the establishment of overall rule, the production module, the module conformity, the information back coupling and the adjustment rule, the modular production network provides diverse and compatible innovation product for the market. At the same time, the coexisting system arrangement of the modular production network'overall rule and the module rule enables the modular production network to have the following five kinds of arrangement to the innovation'motivation: the back to back competition, the parallel operations, self-evolvement, the modular operation by using exterior resources. However, this system arrangement makes the overall rule subject to three aspects of pressure like the module innovation by self-creating, the network structure's change, and the network's low income. Therefore, when the contradiction between the overall rule and module rule (i.e. system and module enterprise) is irreconcilable, the old overall rule will be displaced by the new overall rule. Thus, it needs to establish product innovation screw spiral model based on the modular production networkUnlike to the first and the fourth generation of traditional technology's innovation process pattern induced by Rothwell, the modular innovation pattern is evolved along the non-linear open system way rather than with the linear model pattern. The essential differential between the integrated innovation and the module innovation is that their innovation resources conformity way is different. The integrated innovation adopts the way of fusion integration, while the module innovation uses the combination innovation. This difference results from the system resources distribution situation and the extent of modularization of technological resource and the product resources.