Research On Financial Risk Control Of Real Estate Enterprises

In recent years,the government has issued a series of macro-control policies to promote stable housing prices and curb the excessive growth of housing prices.Accompanied by the gradual decline of the overall profit margin of the real estate industry,many developers are gradually developing diversified businesses,hoping to expand to other areas to find new profit points,and alleviate the increasing competitive pressure and potential financial risks.As a high-debt industry,real estate has a long construction cycle and needs a large amount of funds.Diversified operation means injecting more funds to develop new businesses,which increases the financial risks of real estate companies to a certain extent.This paper selects the typical diversified real estate enterprise agile group for the case study,to explore the financial risk in the process of diversification,from the perspective of diversification degree and financial risk change relationship,find out the specific financial risk point,and diversification,give targeted countermeasures.When Agile Group diversiin the later stage,it can better reduce the potential financial risks and play a certain reference role for other real estate enterprises with diversified expansion.This paper studies on the basis of the relevant literature review and theoretical basis analysis of the relationship between diversification,financial risk,diversification and financial risk.It expounds the necessity and layout of Agile Group,and its diversification degree is calculated by entropy method.Based on the financial index analysis method,the preliminary identification of financial risk is carried out,and the entropy weight method assists the comprehensive evaluation of the financial risk after the deepening diversification of Agile Group,and the relationship between the trend of the two is obtained.The conclusion is that with the deepening of diversification,Agile Group has the risk degree of middle police and heavy police in terms of financing ability,profitability and operation capacity,and the risk degree of individual index is different.Exploring the causes of financial risk under diversification shows that the large amount of funds and diversified expansion of diversified industries and reserve land lead to high debt and the unreasonable debt structure of the diversified financing pattern;the overall profit effect of the diversified diversification aggravates the operating pressure and blind speculation causes difficult capital flow;the sluggish development of the main business leads to the decline of revenue.The countermeasures include gradual diversification and expansion,reasonable land reserve according to policies,expanding multi-directional financing channels;enhancing the competitiveness of various industries and focusing on the synergistic effect of diversified industries;strengthening the budget management of newly involved industries,strengthening pre-investment planning and post-investment cultivation;separating mature businesses and isolating risks.At the same time,it also has certain reference significance for other companies engaged in diversified operation.