Evaluation Of Tourism Resource Development Potential And Research On Development Strategy Of Zixi County Under The Background Of All-for-one Tourism

Developing the all-for-one tourism is the only way to reform the traditional tourism and conform to the trend of the times.With the development of China’s tourism industry entering the era of the all-for-one tourism and the explicit requirement of the "14th Five-Year Plan" for the further development of mass tourism,innovation in the tourism product system and the establishment of evaluation index systems for tourism service quality,inquiring into the evaluation of the development potential of various local tourism resources and tourism development strategies against the background of the all-for-one tourism has not only become a research hotspot in the tourism academia,it is also a key point to be considered in the compiling the territorial spatial planning for tourist cities.Therefore,it has important theoretical value and practical guiding significance to quantitatively evaluate the exploitation potential of tourism resources potential and formulate corresponding tourism development strategies based on the background of all-for-one tourism.This paper summarized the conceptual connotation and research progress of the multidimensional tourism,tourism resource evaluation,and tourism resource development potential evaluation at home and abroad,and attempted to integrate the connotation of the multidimensional tourism development into the assessment process of development potential.Taking the seven main categories of tourism resources in Zixi County,namely,geographical landscape,water landscape,biological landscape,buildings and facilities,historical sites,tourism products,and cultural activities,as the research object,this paper carries out a study on the assessment of tourism resource development potential.Firstly,this paper uses analytic hierarchy process to construct the evaluation index system for the development potential of various tourism resources from three aspects of resource element value,resource development potential,and resource development conditions,involving a total of 27 indicators at four levels;Then,the weight of each evaluation index is determined through questionnaire survey,Delphi method,and Yaahp(12.0)software.And then basing on the comprehensive evaluation model for the development potential of all-for-one tourism resources to measure and standardize various evaluation index values including economy,society,and nature.After weighted summation,the evaluation results of each level of index are obtained.The results showed that the order of the seven main categories of tourism resources in Zixi County from high to low was: geographical and cultural landscape(5.5172),biological landscape(5.3852),architecture and facilities(5.2008),tourism shopping(5.1992),water landscape(5.1855),cultural activities(4.8390),and historical relics(4.3674).Finally,based on the comprehensive evaluation results of the development potential of various tourism resources in Zixi County and the current situation of tourism development,this paper proposes some tourism development strategies such as constructing a tourism development pattern led by "Dajue Mountain",creating a "Pure Zixi" brand,and constructing a "Bread" themed hotel.This study can not only provide scientific reference for the rational development of tourism resources and the development of global tourism in Zixi County and similar regions,but also enrich the evaluation methods and practical research of tourism resources in the context of all-for-one tourism.