Research On Supervision Problems And Countermeasures Of A-class Tourist Attractions In Sichuan Province In The Context Of All-for-One Tourism

With the development of economy and society,the current development of China's tourism industry has entered the era of mass tourism.The demand of tourists has been transformed to diversification and individualization,and tourists have higher requirements for tourism management,level of service,and product quality.“All-for-one” tourism is a major development strategy for China's tourism in the new era.It is an important way for the tourism industry to implement the five development concepts and an objective requirement for coordinated economic and social development.In addition,it is an inevitable choice for the tourism industry to improve its quality and efficiency and develop in a sustainable manner,as well as an effective way to improve people's livelihood,enhance the happiness index,and serve the people.It is in line with the common law of world tourism development and the overall trend,representing the direction of modern tourism.In “all-for-one” tourism,the concept of landscape optimization,service support,governance coverage,industry linkage,and sharing of results for all,not only puts forward the requirements for high-quality development of A-class tourist attractions,but also makes the attractions face a regulatory shift from the supervision of a single scenic spot to adapt to the“all-for-one” tourism.As the most important part of the tourism system,A-class tourist attraction is the core content and space carrier of tourism activities.The supervision of A-class tourist attractions is a comprehensive management.Because it is not only an important grip for the government to develop tourism,but also involves relevant functional departments and industry organizations.In the context of “all-for-one” tourism,in order to effectively strengthen the supervision of A-class tourist attractions and promote the high-quality development and integrate them into the overall “all-for-one” tourism,it is essential to start with the reform of institutional mechanisms,thus strengthening collaborative governance and industrial integration and improving the level of public management and service.Based on the analysis of the current situation,problems and causes of the supervision of A-class tourist attractions in Sichuan Province,this paper draws on domestic and foreign management experience to propose countermeasures in thecontext of “all-for-one” tourism,as the following.First,it is necessary to optimize the management system,innovative supervision system,reform the attraction management mechanism,change the "ticket economy" model,and promote the supervision reform of A-class tourist attractions;second,it is necessary to change from a single supervision to a comprehensive “all-for-one” supervision,to creatively implement “all-for-one”tourism demonstration project,and strengthen the tourism public service network,integrate tourism image promotion and marketing,improve tourism public services;third,it is necessary to strengthen the collaboration among departments,industries,and the society to form a regulatory work pattern for the joint governance,thus guiding the sustainable development of A-class tourist attractions.