Research On Marketing Strategy Of Precious Metal Products In WD Branch Of GS Bank

General Secretary Xi Jinping pointed out in an important speech at the financial work conference: finance is the country’s important instrument,is the blood of the national economy.Optimizing the structure is one of the important principles to do a good job in financial work.In recent years,commercial banks start from the optimization of the structure,according to the requirements of the supply side reform,establish the concept of quality first,efficiency first,the development of precious metals business has become an important measure of commercial banks to optimize their own structure.Under the new situation of economic development,how to combine the target groups to innovate marketing mode,enrich product content,realize the redevelopment of precious metal business field,and provide new interest growth point for traditional commercial banks has become an important topic that needs to be discussed in the process of banking financial reform and development.This paper takes the current situation of precious metal marketing of commercial banks as the starting point,and on the basis of widely consulting the research results at home and abroad,it collects a large number of data about the development status of precious metal marketing of WD Branch of GS Bank.Through the actual case of precious metals marketing,sampling questionnaire survey of the precious metal target customer oriented,using the potter five models,market demand and competition of precious metals in the commercial bank marketing strategy analysis,the study found that the current economic environment commercial Banks exist in the field of precious metals marketing product,price,sales and other aspects of specific issues.On the basis of market segmentation and combined with actual data analysis,this paper shares the excellent practices of market participants in the field of precious metals marketing,and puts forward targeted solutions and strategic suggestions to the specific problems of GS Bank WD Branch in precious metals marketing.