Marketing Strategy Of Precious Metal Panda Coin In Jiangsu Postal Savings Bank

Since the reform and opening up,the banking industry as an important part of China’s economic system,rapid economic development has forced China’s banking industry to actively and effectively adjust the income structure.Precious metals business is an important part of large financial market business.And the marketing strategy directly affects the development of precious metal business of banks.Panda coin is an important model of precious metal business of banks in China.Panda coins have been issued since 1982.It has been 35 years since then.Panda coins have witnessed the development of precious metals in China.Domestic research on precious metals marketing of banks is largely limited to big theory,which is studied and elaborated from the overall point of view of banks.Few studies are further deepened from the point of view of cooperative enterprises and the details of specific implementation plans.This paper will focus on both sides of the bank and the cooperative enterprise,as well as win-win cooperation,and from the overall planning to the implementation process as a starting point,to explore and study in many ways.This paper mainly uses 4C’s theory of marketing to design questionnaires,and uses sampling surveys and in-depth interviews to obtain bank marketing strategies and customer feedback data on marketing strategies.Based on the four basic elements of 4C’s: Customer,Cost,Convenience and Communication,this paper studies and analyses the results of a series of questionnaires.Specifically from four major aspects of analysis and conclusions: First,the relationship between consumer demand and desire and age,gender,education level,economic status,and product understanding degree is analyzed.It is concluded that men are the most likely to buy between 30 and 40 years old.Men in this age group have the highest purchasing ability,product understanding and cultural level,and women have the highest level.The largest number of purchasers are between 41 and 50 years old.Women of this age group have the strongest desire and the highest purchasing power.Second,the cost analysis of purchasing precious metal panda coins is carried out from three aspects.When customers purchase products,they are willing to pay the monetary cost,the time cost and the cost of physical and energy consumption.Consumers can obtain more professional product information at the least cost of energy consumption,which will reduce the cost of obtaining satisfaction.The third customer’s convenience analysis of purchasing and acquiring precious metal panda coins mainly focuses on the convenience of dealing with business in sales.After consumers can understand products and have clear purchasing intention,they can improve the efficiency of purchasing products.Consumer satisfaction can be greatly improved;the fourth bank precious metal Panda Coin marketing and user communication analysis,mainly from the bank and customer communication customer purchase purpose analysis,analysis of the importance of customer communication channels.Effective access to information,as well as substantive communication services such as pre-sale and after-sale,are the necessary means to expand the marketing effect.At the same time,the 4P’s theory of marketing is used for data analysis.From the four aspects of product,price,channel and promotion,through specific data comparison,the marketing results of different banks,different products,different customers and different marketing strategies are analyzed.The first and second parts are to analyze customers’ perceptions of different products and prices under the condition of unified sales strategy in the same banking system.The precious metal marketing of banks should analyze the products and find the foothold of the products to match the needs of the corresponding customers.The third part,starting from the Panda Gold and silver coin sales data sold by a company’s agent in the major banking systems,makes a detailed comparative analysis of the impact of each bank sales system on the sales data under the same agent and the same promotion intensity.There are also great differences in distribution policies within banks,which directly or indirectly affect the results of marketing.Fourthly,based on the same banking system,using different promotion strategies,we analyze the situation of stimulating consumption through a series of sales strategies,such as giving certain concessions,and so on.We can see from the data that the marketing effect of holding marketing exhibitions by banks is still very good.Well.Finally,according to the above research results,some suggestions are put forward for the implementation of the precious metal Panda Coin marketing strategy in China’s banks.Firstly,we classify customers according to their needs and formulate and implement corresponding marketing strategies;secondly,we classify products and price of precious metal panda coins from product classification;thirdly,we analyze the strategy of combining top-down task delivery with mid-income from the perspective of maintenance and promotion tools;fourthly,we improve the strategy of combining top-down task delivery with mid-income.Starting from the convenience of customers’ purchase,this paper expounds how to improve the business process speed of purchasing precious metal panda coins and the time of arrival.Fifth,improve the level of after-sales service by improving communication with users.Not only do we have to do a good job of communication before and during the sale,but also the after-sale work is a crucial part.