Decision Making Of Fresh Agricultural Product Supply Chain Under Financial Constraints Under Different Government Subsidy Models

In the context of rural revitalization,fresh agricultural products are closely related to people’s livelihoods.Due to the perishability of fresh agricultural products,a large amount of investment in cold chain transportation and storage has greatly increased the cost of agricultural enterprises,resulting in high financial pressure.Therefore,agricultural enterprises seek financing from banks when facing financial constraints,but there is a problem of expensive financing.In order to alleviate the pressure of insufficient funds for agricultural enterprises to bear the cost of cold chain transportation,and to provide consumers with reasonably priced fresh agricultural products,improving the freshness and quality of fresh agricultural products,Therefore,government subsidies are needed.Considering practical factors,this study considers the model research of agricultural enterprises under government subsidies,and explores the impact of different government subsidy models on the profits of agricultural enterprises and supermarkets in the supply chain of fresh agricultural products under financial constraints of agricultural enterprises.The main content is as follows:(1)In the context of information symmetry,a comparative study of different government subsidy models in the fresh agricultural product supply chain under financial constraints of agricultural enterprises is conducted.A Stackelberg fresh supply chain game model is established,with the government as the main guide and a single agricultural enterprise and a single supermarket as followers.According to different subsidy models of the government,they are government non subsidy,government subsidy financing interest,and government bearing a portion of cold chain service costs.At the same time,supermarkets also hope to sell fresher fresh agricultural products,increase consumer demand,and thus increase their profits.Therefore,supermarkets are willing to take the initiative to bear some of the cold chain service costs,establish a cost sharing incentive mechanism to adjust the level of product cold chain service and the efficiency of the fresh supply chain.Finally,relevant management recommendations are provided through comparative analysis and numerical simulation.(2)In the case of information asymmetry,the false reporting behavior between suppliers and retailers in the supply chain usually affects their decisions due to information asymmetry.Therefore,based on the previous text,it is necessary to consider the comparative study of different government subsidy models in the fresh agricultural product supply chain when the cold chain service level of agricultural enterprises is private information,Finally,relevant management recommendations are provided through comparative analysis and numerical simulation.By establishing a Stackelberg game theory model for research,the optimal decision of the supply chain was obtained,and the effects of consumer cold chain awareness preferences and cold chain service cost factors on fresh supply chain financing decisions were explored.Then,comparative analysis and numerical simulation were conducted on the optimal solutions of each model,and the shortcomings of the article were pointed out and prospects were made.Finally,the conclusion is drawn that agricultural enterprises choose the government to bear part of the cold chain service cost subsidy mode,providing theoretical reference for different government subsidy modes.