Research On The Pricing Of Farming-supermarket Docking Fresh Agricultural Products Based On Temperature Management

With the rapid development of the socialist market economy,consumers not only pay attention to price,but also pay attention to product quality when purchasing fresh agricultural products.At the same time,the farming-supermarket docking model has been vigorously developed under the government’s promotion.In order to ensure the quality of fresh agricultural products,when pricing fresh agricultural products,it is inevitable to consider the cost and effect of temperature management.However,the current temperature management has not yet formed a complete management system,the management is scattered and extensive.Only proper temperature management can help the balanced development of the price and quality of fresh agricultural products,and help enterprises achieve sustainable development while seeking maximum profits.The article cuts in from the perspective of temperature management,combs the related literature of fresh agricultural product pricing and temperature management,and defines the concepts of temperature management and the connection of fresh agricultural products with agricultural superfoods on this basis.Then considering the impact of the change of harvesting period on freshness,combined with the experimental simulation and field investigation method,the Arrhenius equation and the freshness function were used to characterize the change of the quality of fresh agricultural products with the preservation temperature and preservation period.Furthermore,with the goal of maximizing profits,under the premise of Steinberg game,the pricing models of farming-supermarket docking fresh agricultural products connected with conventional and early harvested agricultural products are constructed.Finally,combined with the survey data of domestic bananas sold by the BBK company Changsha Meixi Lake head office,MATLAB was used to analyze the impact of temperature management factors on the price in the pricing model,and explore how to achieve a balanced development of price and quality.The study found that:(1)The later the harvest period and the shorter the preservation period,the higher the retail price and the overall profit of the supply chain.(2)Under conventional harvesting,the higher the preservation temperature in decentralized decisionmaking,the lower the retail price and consumer demand.Consumers’ preference for freshness and the increase in initial freshness will help increase retail prices and the overall supply chain.Profit and consumer demand;centralized decision-making helps to increase the impact of freshness temperature and freshness period on profit,and reduce its impact on retail prices.And at this time,the low preservation temperature helps to increase profits and maintain a low retail price;while in the revenue sharing contract,under the high contract value,as the preservation temperature increases,the decline in retail prices increases,and consumers The increase in demand and overall profit in the supply chain has decreased.And after adding the freshness limit,the retailer’s profit decreases,the overall profit of the supply chain increases and the retail price decreases.(3)Under pre-harvest,the higher the preservation temperature under the decentralized decision,the higher the retail price and the overall profit of the supply chain in the short-term preservation period,and the lower the two in the long-term preservation period;the change in preservation temperature under centralized decision The degree of impact on retail prices has declined;and when the freshness constraint is added to the revenue sharing contract,the lower the preservation temperature,the lower the retail price and the higher the overall supply chain profit and consumer demand.The research has initially established a temperature management system for farmingsupermarket docking fresh agricultural products,and clarified the influence of various factors on price in temperature management.On this basis,when the temperature management elements are relatively fixed,the retailer can formulate corresponding retail prices to increase profits;and when the pricing strategy is determined,the retailer can also control the temperature management elements to achieve the goal.Combined with temperature management,the farming-supermarket docking fresh agricultural products,which provides a certain reference for the pricing of related enterprises and the formulation of relevant government policies.