Digitally Empowered Fresh Produce Research On The Docking Problem Of Agricultural Consumption

If the nation is to be rejuvenated,the countryside must be rejuvenated.The digital economy injects the latest development vigor and the most powerful technical support for the rural revitalization.In recent years,China’s digital economy has developed vigorously,and new digital technologies such as big data,Internet of things,cloud computing,blockchain and intelligent equipment have been gradually extended to all aspects of people’s production and life.As a big agricultural country,China is making great efforts towards the goal of a powerful agricultural country.It is imperative to promote the transformation of China’s agricultural modernization through digital economy empowerment.As an important part of agriculture,fresh agricultural products play a very important role in rural revitalization.The study on the docking of fresh agricultural products with digital energy is helpful to solve the problem of fresh agricultural products going from village to city and promote fresh agricultural products going up.From the perspective of digital empowerment,based on information sharing theory,transaction cost theory,supply chain management theory and trust community theory,using the methods of literature research,comparison and induction,questionnaire survey and empirical analysis,this paper studies the problems related to the docking of fresh agricultural products under the digital empowerment.From the production end,the platform end,the consumer end and so on many angles cut in,unifies each kind of newest digital technology method application,focusing on the whole process of market information sharing,green production of fresh agricultural products,supply chain logistics cost,whole industry chain traceability,consumer demand preference and so on,this paper focuses on the analysis of the problems existing in the process of fresh agricultural products agricultural docking under the digital empowerment.First of all,on the basis of a large number of authoritative research reports,summed up the current situation of the development of fresh agricultural products docking under the digital empowerment.Secondly,we conducted on-the-spot investigation,by means of on-the-spot visit,in-depth interview,online questionnaire survey,etc.,they went to Fugou County,Zhoukou City,Henan province,Tongxu County city,wanbang international agricultural products logistics city,Zhengzhou City,etc.,a total of 1200 questionnaires including the production end,the platform end and the consumer end of fresh agricultural products were investigated,and 937 questionnaires were collected,with an effective recovery rate of 81.08%.Analysis of the survey data,and structural equation model SEM under the digital energy of fresh agricultural products in the docking of the impact of factors for empirical analysis.Through field research and empirical analysis,we find that at present,under the digital technology,there are some problems such as market supply and demand,lack of green production information equipment,slow development of intelligent logistics of agricultural products,unsound quality and safety tracing system,low matching degree of consumption big data information,etc..Finally,the concrete countermeasures and suggestions are as follows: building multi-party information sharing platform;Internet of Things + agriculture to promote green production;accelerating the construction of fresh agricultural products intelligent logistics;improving the quality and safety traceability system of the whole industry chain;Multi-channel construction of long-term trust mechanism.