| Financing is the key to the real estate enterprise survival. Since real estate regulation policies real estate regulation policies were issued, money problems have always existed in real estate enterprise. But differently, the large developer is still the main objects of bank lending. Lacking money is a difficult for the small and medium-sized real estate development enterprise. In the situation, medium and small real estate development enterprise should insist on financing innovation and exploring suitable financing mode but not give up hope.Firstly, the paper defines the scope of medium and small-scale real estate enterprises and analyzes the current financing situation of the medium and small-scale real estate enterprises with SWOT method. It puts forward proposals of exploring the financing channels,the diversified financing modes and improving their own financing efficiency.Secondly, the paper analyzes suitable financing ways of small and medium-sized real estate development enterprises. It states the financing ways development though relevant data and compares financing ways. It also puts forward some feasible and innovative financing ways.The choice of the financing way is a comprehensive work,It involves more factors.Thirdly, this paper analyzes these influence factors, laying a foundation for the below index of selection evaluation model.Relative to The Analytic Hierarchy Process, Multi-criteria techniques is more simple, effective and is suitable for the process of quantitative indexes. Finally, the paper establishes the evaluation index with the efficiency for the principle and the choice of the financing way will be done by the application of Multi-criteria techniques. In addition, the paper also confirms the theory with a case.The paper provides rational ideas and methods for the financing study of small and medium-sized real estate development enterprise by combining of the theory research and empirical analysis. |
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