Research On Marketing Strategy Of DD E-commerce Company Based On Consumer Behavior Theory

With the continuous development of the times and the prosperity of science and technology,people’s quality of life is constantly improving.People have more and more consumption demands in life,which provides a huge impetus for the improvement of consumption efficiency.If people meet the corresponding standards for consumption efficiency,with the continuous prosperity of science and technology,the development and popularization of e-commerce has become a very common thing.More consumers understand the convenience and efficiency of e-commerce transactions,and the scale of e-commerce transactions is also increasing.In this case,it brought a big shock to the traditional consumption model.The advent of the e-commerce era has injected new vitality into the development of all walks of life.Network marketing is a low-cost and high-efficiency marketing method,and it has become an important channel for e-commerce companies to compete for markets and customers at this stage.On the other hand,from the perspective of consumers,when the economy is down,the purchasing power of consumers decreases.When buying goods on the Internet,consumers can not only have more choices,but also very cheap prices.With the promotion of the Internet and the more convenient information exchange,more consumers will regard the Internet as a key measure for purchasing products.Changes in consumption concepts and consumption ideals have greatly improved the criticality of online marketing for e-commerce companies.This article focuses on the analysis of DD e-commerce companies through the measures of case analysis,referring to the current marketing theory,relying on PEST and other models to carry out research,and to improve the comprehensive marketing strategy of DD e-commerce companies,and to provide future strategies for DD companies.corresponding opinions and methods.According to the analysis of DD company’s strategy construction,this paper gives corresponding support,and at the same time gives corresponding reference and suggestions for the same companies as DD company in the market.