Investigation And Research On The Marketing Strategy Of Consumer Behavior Of Cafes In Changchun

Coffee is one of the world’s three major beverages, from the human began drinkingcoffee has700years history, around the world, with annual Coffee Trading Volume on theglobal economy after oil, is the world’s second commodities. Coffee culture is from Europe,but with the economy and culture of our country, the demand for coffee is also increasing,but also by Chinese people as being life and internationalization of high quality leisuredrinks endorsement. In recent years, people’s quality of life is enhanced rapidly, constantlyenrich the types of beverages, the relationship between Coffee and economic, culture,modern people’s life more and more closely, driven by the rapid increase in the amount ofCoffee consumption in our country, in recent years Coffee has also been a leap ofdevelopment in the market Coffee consumption in china.This paper focuses on the development of domestic industries and store of CoffeeCoffee of Changchun City, Coffee industry status quo and development status and the statusquo of the development of Coffee shop business, and the supply and demand of ChangchunCoffee shop market are summarized, in the vicinity of the district Coffee Changchun Citystore consumers as the research object, carries on the investigation to the consumer behavior,different consumer psychology, to understand the target population and the target market byissuing questionnaires, statistical analysis of the survey results, according to consumerpsychology and behavior theory, market survey theory, marketing strategy theory, accordingto the survey of the main shopping district of the Coffee store results of its target market, todevelop a series of target market marketing strategy. Has a certain reference value for theoperation and development of the proposed scheme of Changchun City Coffee store market.