Study On Purchasing Behavior Analysis And Marketing Strategy Of Major Tea Holding E-commerce Customers

Put forward the "Internet plus" strategy in China,e-commerce industry has entered a period of rapid development,all walks of life are looking for opportunities in transition,to joint business strength,to enhance the development strength of enterprises.In addition,because of the rapid development of China's electronic commerce industry,tea e-commerce has made unprecedented breakthroughs,showing a continuous rising trend,and more and more vigorous,and e-commerce has become a new platform for more and more tea enterprises to sell tea,and the competition in the tea market is becoming more and more fierce.Tea as a traditional sunrise industry,how to find a place in the e-commerce platform,occupy the winning situation,only developing e-commerce or not enough,it is necessary to optimize the e-business marketing strategy of tea enterprises,so as to give play to the actual results.In this study,the present situation of big tea holding marketing is analyzed in order to find out the existing problems,so as to ensure a reasonable development strategy.First of all,in this study,the use of literature,questionnaire,interview and other common research methods,on the basis of rich theory to expand the study of big tea network,in order to provide a theoretical basis for further research.Secondly,taking the big tea holding as the research object,using the questionnaire method,this paper makes a detailed analysis on the marketing status and existing problems of the company,and analyzes the purchase behavior of the electronic business customers of big tea holdings by the method of questionnaire investigation.Then the domestic tea e-commerce consumers are analyzed,using the theory of marketing,consumer behavior analysis and customer relationship management,through the analysis of consumer psychology and habits of e-commerce consumers,including customers' age,sex,preference,region,income level and so on,from different angles to find out the enterprise in the electronics.Problems encountered in business.Finally,by analyzing the consumer buying behavior of big tea net,and combining with the current situation of e-commerce customers in big tea holdings,this paper sums up several factors affecting the consumer buying behavior,and puts forward the targeted marketing strategies in combination with the actual situation,so as to ensure the promotion of the marketing efficiency and promote the big tea holding enterprises in the future Sustainable development.