Research On Diagnosis And Optimization Of Corporate Culture Of Y-E Joint Venture Company

With the accelerating process of economic globalization,the competition within the industry has entered the stage of white day,and the pressure of enterprises to participate in the global competition is increasing.Enterprises need to constantly seek innovation and development,in order to win in the fierce market competition.The merger activity is one of the strategic means for the development of enterprises,and the integration of corporate culture after the merger is the key factor that affects the efficient operation of enterprises.In this paper,the two have different ethnic groups and culture background of foreign companies in China completed a joint venture-E Y company after the merger as the research object,because of the difference of the two companies have different cultural background,the new company on operation caused some cultural conflict phenomenon,so the combined cultural integration becomes a challenge for the company.The purpose of this paper is to diagnose the corporate culture values of Y-E company through scientific methods,and seek the measures to further optimize the corporate culture.Firstly,through extensive review of domestic and foreign corporate culture optimization and integration of relevant literature and corporate culture diagnostic tools;This paper analyzes the causes of organizational cultural differences and puts forward the corresponding optimization measures.This article first expounds the,secondly,using the questionnaire survey and interviews on Y way-E basic situation of the company,as well as enterprise culture present situation launches the research,the questionnaire from the dominant characteristics of corporate culture,organizational leadership and staff management,organization cohesive force,strategic key points,success criteria six dimension survey employees cognitive differences and expectations of the existing enterprise culture elements,Using statistical analysis method to find out the group differences,and according to the actual situation analysis of the causes of the problem,diagnose the common expectations of employees of the corporate culture type.Finally,the research conclusion is drawn: first,the existing culture type of the company is dominated by the hierarchical and market-based culture;Second,employees generally recognize that the new joint venture company has strict system,strict hierarchy,strict performance assessment and results-oriented.It is expected to strengthen the trust of employees,equal participation in decision-making,incentive and innovation,and humanized management.Third,it is necessary to continuously create harmonious interpersonal relationship,good working atmosphere,inclusive and innovative culture,and enhance employees’ sense of responsibility and belonging to the enterprise;Fourth,leaders should play an exemplary role to drive employees to participate in the construction of corporate culture;Fifth,the enterprise should "put people first",enhance the soft power of the enterprise,and achieve a win-win result between the employees and the enterprise,so as to achieve a successful merger of Y-E company.Based on the above diagnostic research,this paper puts forward the corresponding suggestions on the optimization of organizational culture,trying to provide feasible countermeasures for the Y-E joint venture’s organizational culture optimization and integration program,so as to provide certain reference and reference significance for the realization of long-term development of the enterprise..