Research On RG Enterprise Culture Construction

Emerson Network Power China (hereafter RG) is a hi-tech company which provides R&D, manufacturing, marketing and service to the customers. Headquarter of RG is one of the Fortune 500 with more than 100 years’ history. As rapid development of Chinese economy, RG owns 31 sales and service centers,2 R&D centers and 3 manufacture centers all over China, and its overall is over 6 billion each year, which makes RG to be the leader in the markets of several fields. Both products and services have been appreciated by its customers. Due to the changes of economy in China and in the world, bitter competence in the field, the cost has been going up, the internal reform has been continuing, the employee felt frustrated. In addition, during the economy recovery process, Europe and the United states were controlling the external demand, which brought bad effect to export of RG products. And it softened the development of the company.After clarified theories of corporate culture and related corporate culture evaluation, the writer has analyzed and evaluated the corporate culture in RG applying Organizational Culture Assessment Instrument and questionnaire method, the writer found that corporate culture of RG is changing from the hierarchy culture to clan culture. Based on the studies of the six factors in the mode, several disadvantages are found. They are too formal hierarchy management, not enough team support, poor communication, lack of the spirit of adventure and creative culture, and so on. In order to find the reasons, the writer studied and researched from several aspects, such as RG’s ignorance to corporate culture, the changing environment of the field, the rational difference between China and the United States, the cultural conflicts in multi-national corporations as well as the internal environment in RG. Based on the cultures optimization efficient causes analysis the author suggested optimization principle and key points, using PCDA cycle, detailed improvement methods and guarantee measures, in order to optimize corporate culture, to be adaptable to environmental changes and speed the company’s development eventually.