Research On The Optimization Of Smart Home Marketing Strategy In Xiaomi

In the rapidly developing technology today,people have higher expectations on the quality of life,living situation and happiness index.Along with the improvement of the Internet of Things,more consumers are beginning to pay special attention to the field of smart home,a new generation of youth is becoming more and more dependent on technology products,and they hope to have a safe,comfortable and convenient home life.More freedom and happiness in a more habitable and convenient living environment.Nowadays,with the rapid rise of short video platforms such as Racer and Jitterbug,it has intensified the competition in the smart home market.Various Internet e-commerce enterprises such as Alibaba,traditional home appliance enterprises such as Gree and Internet enterprises such as ZTE have started to enter in the smart home industry,and smart home will become a necessity in the future life.As the market competition in smart home industry becomes more and more fierce,There is an urgent necessity to investigate new marketing methodology.Consequently,it is of great significance to exploring the marketing trend of intelligent home.In this article,the research techniques adopted mainly comprise the documentation method,analysis of cases,and the questionnaire survey method.This paper presents a well-rounded and exhaustive investigation of Xiaomi’s theoretical and marketing based on its present distribution tactics.The report used the questionnaire to analyze the current situation of Xiaomi’s marketing strategy in smart home fabrication and the issues of marketing technology,and then used the Porter’s five strength model,PEST model,SWOT and other basic theoretical methods to conduct an in-depth and thorough environmental analysis.In a further way,the questionnaires were used to identify the existence of problems such as mental retardation,no targeted service function,and imperfect after-sales service.Then through the research and analysis,the optimization plan for Xiaomi’s smart home products is offered and the equivalent marketing strategy is elaborated.At the self-serving level,we provide technical support,financial guarantee,human resource guarantee and service guarantee for Xiaomi to optimize the marketing strategy of smart home products.We strive to get a more comprehensive and systematic understanding of Xiaomi’s smart home products,and provide certain reference for improving user satisfaction and loyalty,and enhancing Xiaomi’s core competitiveness.