| The real estate industry is a highly comprehensive industry,which takes land and above-ground buildings as its main business objects.Its specific business contents include but are not limited to the construction,operation,management,maintenance,decoration and service of real estate and other economic activities.It is one of the pillar industries related to the development of a country’s national economy.It has the characteristics of leading,basic,leading and risky industries.It should be emphasized that at the present stage in China,the development of the real estate industry is inseparable from the country’s social,political and economic activities.The steady and sustainable development of the real estate industry is conducive to improving people’s living standards,promoting social and economic growth,and building a harmonious society.Especially in the current our country face the complicated political and economic situation at home and abroad,to continue to maintain the basic goals of the overall economy sustained,stable development of our country,the real estate economy as a kind of the masses of the people’s fundamental,rigid demand,not only affects the operation of China’s economy as a whole,more related to the stability of the social development forward.However,in recent years,with the super-scale and rapid growth of investment in the real estate industry,housing prices have risen faster than expected,which has brought many negative effects.A large number of land resources have become the target of competition among real estate developers,resulting in unfavorable phenomena such as hoarding of land and the occupation of huge funds;the successive introduction of relevant national control policies has exacerbated the current situation of financing difficulties for real estate companies;the continuous decline of the stock market has blocked the market for real estate companies Financing channels;the policy of sales restriction and price restriction has led to a wait-and-see attitude among house buyers,which has exacerbated the sluggish residential transaction volume.Therefore,my country’s real estate industry is currently facing unprecedented financial pressure,and the capital management of real estate companies has exposed various problems in the face of the severe situation.Based on the theoretical basis of fund management and real estate fund management,this thesis takes H real Estate Company as the research object,analyzes the current situation and existing problems of its fund management,and puts forward suggestions for optimization by using literature,field research,case analysis and other research methods.This thesis finds that H real Estate Company has serious problems in the fund management,the solvency and profitability of the company were seriously damaged by the company’s unreasonable investment in new industries,the overinvestment of land and project construction,excessive use of financing channels with higher costs to meet the company’s fund needs,and the high dividends for the benefit of major shareholders,which lead to the deterioration of H real Estate Company’s operation and management and the decline of economic benefits.The company unable to repay its loan in time,facing a survival crisis of bankruptcy.Therefore,optimizing the company’s capital management is imminent.This thesis holds that in order to optimize the fund management of the enterprise,H real Estate Company needs to improve and perfect the financing management,investment management and business operation management in combination with its own situation.In order to realize the orderly operation and management of enterprises and the healthy development of enterprises,enterprises should regard fund management as the top priority,strengthen capital budget management,standardize the information monitoring system,and implement the early warning mechanism of capital risk.The research of this thesis can help H real Estate company optimize its capital management,and also provide reference for other real estate enterprises in their capital management. |
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