The Optimized Research On Customer Relationship Management Of Funde Sino Life Insurance Company

After several generations of hard work,China’s insurance market becomes more critical and ranks at the top of the global insurance market;China has become a pacemaker.Along with the economic growth,the generation after the 80s\90s gradually be the primary consumer group.And In pace with the information technology and biotechnology advancement,customer demand and purchasing behaviour have changed significantly.As a result,the traditional sales concepts\business models\clients service mode can no longer meet the requirements,which has become a consensus.It becomes the key of insurance industry development for the industry to rebuild the concept of client demands,establish a long-term stable customer relationship,and achieve a "win-win" between insurance companies and customers.This paper draws on the research results of "customer relationship management" at home and abroad,analyzes the status quo of the client segmentation and client service of Funde Sino-Life Insurance Company,and finds its deficiencies in customer service,such as incomplete client service concept,weak in clients state analysis,imprecise in demand finding,poor client satisfaction,then introduces a customer-centric concept and uses the idea\methedology\tool of this concept,by redefining the new business strategy including new management models\ new governance structures\ KPIs,establishes a unique customer-centric business model,which will introduce the agent classification system,reconstruct the secondary sales system,and develop new client development method.By improving sales ability,refining customer service,innovating added-value,maintaining a long-term and stable relationship with clients.Finally,this paper has also proposed corresponding safeguard measures such as organization structure,human resources,IT system,and internal rules to achieve the goal.This research helps to improve the efficiency of client service management of Funde Sino-Life Insurance Company,brings improvements and enhancements on the company’s economic benefits,brand image,customer loyalty,etc.,and realizes the company’s long-term sustainable development.At the same time,the research conclusions have positive reference significance for peer companies to enhance the client service management system,improve the industry’s image,and enhance the customer experience of insurance consumers.