Research On Customer Segmentation Management Of German Lapp Cable Shanghai Company Based On Customer Value

With the deepening of the marketization process,the competition of enterprises is no longer centered on products,and customers have become the most critical resources of enterprises.The application of modern,scientific and effective customer relationship management can help enterprises stand out from the competition.Reasonable customer classification management is the most important issue for German Lapp cable Shanghai company at present.Due to the lack of an effective customer value evaluation method in the current German Lapp cable Shanghai company,the company can not accurately classify customers and provide personalized services to customers,which may lead to the reduction of customer loyalty and even the loss of customers.The research purpose of this article is to establish an effective customer value evaluation model of Lapp cable Shanghai company,to help the management of Lapp cable Shanghai company to provide a basis for customer management decisions,to achieve differentiated management,to rationally allocate corporate resources,and to improve the company’s market share.In this article,the German Lapp cable Shanghai company is taken as the research object.First,the current situation of the company’s customer relationship management is analyzed,and the existing problems of the company’s current customer management are analyzed and summarized using the questionnaire survey method.Secondly,based on the problem orientation,the customer value evaluation index system of Germany Lapp cable Shanghai company is constructed.From the current value and potential value,the customer index group of Germany Lapp cable Shanghai company is proposed,and the customer value of the company is evaluated through 13 three-level indicators.Further,based on customer value,customers are divided into four categories by using the method of fast clustering: high value and high potential customers,high value and low potential customers,low value and high potential customers and low value and low potential customers.Finally,for each type of customer,the article puts forward customer relationship management countermeasures based on customer value.The research of this article also has certain reference value for other enterprises in the same industry.