Research On Customer Relationship Management Strategy Optimization Of T Trading Company

The development of China’s trading faces a complex international environment and rising geopolitical risks.However,China’s economy runs smoothly,and our government has issued plenty of incentive policies to boost the development of international trade industry,which provides policy support for China’s export.T Trading Company is a small start-up enterprise,which mainly sells moving products and packaging products to countries in North America and those in europe.Under the current global environment and international situation,T trading Company faces many challenges.The increasing production costs and the need for European and American countries to move their production out of Chinese mainland have made it more difficult for T trading Company to develop new customers.After analyzing,we found that there are five customer relationship management issues that T trading company currently has: low efficiency on new customers development,failed to create more value for regular customers,shortage of customer interaction,poor management of customer information and low diversity of the location of customers.Therefore,T trading company must optimize the customer relationship management strategy,develop new customers efficiently and accurately and avoid the unnecessary costs in terms of funds and labors.In the meantime,firmly grasp the existing customers,to prevent customer loss.This thesis aims to optimize and improve the customer relationship management strategy of T trading Company,rationally allocate the resources of the enterprise,and maximize company’s income.Meanwhile,to optimize customer satisfaction,upgrade the competitiveness of enterprises and put effort on the long-term development of the corporation.With the help of PEST method,this thesis analyzes the external environment of T trading company,analyzes the current competitive threat of the company,and summarizes the macro environment that T trading company is facing.Through the questionnaire of customer satisfaction and interview with the sales manager,we analyzed these problems that T trading company has and think of the optimization strategies accordingly.The optimization strategies are proposed based on IDIC model,customer segmentation theory,customer life cycle theory,customer satisfaction and loyalty theory.Finally,institutional,technical,cultural,human resource and financial measures will be developed to ensure the implementation and success of the optimization program.