A Study On Cross-border Dual-channel Strategy Decision Considering Import Tariff And Operation Cost

The dual sales channels of bonded warehouse and direct mail are adopted by more and more cross-border e-commerce.However,the direct mail channel may face the risk of interruption caused by extreme weather or uncertain events.Therefore,it is particularly important for cross-border e-retailers to strategically wait for the interruption risk prediction to make the decision of delayed order quantity.In these two import channels,there are differences in their operating costs,which is a key consideration for cross-border e-retailers.In addition,tariff is the most common means for governments to regulate cross-border trade.It has a very important impact on the decision-making of cross-border supply chain members.This paper considers the decision-making and profit of cross-border supply chain under the introduction of import tariffs and operating costs.The supply chain consists of an overseas supplier and a cross-border e-retailer.E-retailers usually import products from foreign suppliers and sell products in the local market through dual sales channels-bonded warehouse channel and direct mail channel.We establish game models under the two modes of government taxation on retail price and wholesale price respectively.In each mode,we consider two kinds of decisions of retailers-retailers’ immediate decision and deferred decision.Both models are led by overseas suppliers-this is because the retailer’s order quantity decision is connected with the risk prediction information.We analyze the differences in the decisions of retailers and suppliers under the influence of differences in tariffs and channel operating costs.Then,through simulation analysis,the correctness of the following results is verified from the numerical aspect.This paper concludes that if the government imposes a tax on the retail price,the retailer’s strategic decision on the order quantity is jointly determined by the market potential of the direct mail channel and the proportion of the operating cost of the dual channel: when the market potential of the direct mail channel is small,if the operating cost ratio of the bonded warehouse and the direct mail channel is within a specified small range,then the tariff is within a small or large range,It is most beneficial for retailers to make postponement decision on order quantity;In the range of intermediate tariff,it is most beneficial for retailers to make immediate decision on order quantity.When the market potential of direct mail channel is large,the conclusion is opposite to the previous one.If the government imposes a tax on the wholesale price: the strategic decision of the retailer on the order quantity is determined by the market potential of the direct mail channel and the proportion of the operating cost of the dual channel respectively,and the tariff does not affect the strategic decision of the retailer on the order quantity.In addition,the profits of retailers and suppliers under the two tax modes also change due to the change of tax rate.This paper also selects JD global purchase as the research object of case analysis,analyzes its strategic extension or immediate decision-making within different tariff ranges and operating costs,and provides suggestions for the import decision-making of cross-border e-commerce in China.