Research On Risk Management Of Project D Of Zhongyue Real Estate Company

In recent years,the vigorous development of the real estate industry has fully driven the development of real estate related industries,making an important contribution to the rapid growth of China’s economy.However,influenced by the national regulatory policies on real estate and the epidemic situation at home and abroad,with the adjustment of China’s industrial structure,the development cost of the real estate industry has increased sharply,while administrative expenses,sales expenses,and financial expenses remain high.Financing difficulties,long cycles,slow urbanization,and low profits have become difficult points for the development of various real estate enterprises.The difficulties encountered in real estate development continue to increase,and the risks faced have also increased.In order to minimize the risks in the project management process of Zhongyue Real Estate Company and ensure the profit level of the project,strengthening risk management has increasingly become a necessary content of the internal management of Zhongyue Real Estate Company.This article describes the various risks faced in each stage of real estate development from the investment decision-making stage,preliminary preparation stage,construction stage,and project rental and sales stage.Based on expert investigation methods,the main types of risks faced by real estate development projects in the above four stages are identified.Through the analytic hierarchy process,the elements that are always related to decision-making are decomposed into levels such as goals,criteria,and plans.On this basis,qualitative and quantitative analysis is conducted.First,establish a hierarchical structure,calculate the weight vector of the criterion layer relative to the target layer through the criterion layer comparison matrix,and determine whether the weight coefficients of each factor in the criterion layer are scientific through consistency testing.Then,calculate the comprehensive importance of each factor in the criterion layer relative to the overall goal,further determine the impact degree ranking of each risk factor,and achieve effective risk assessment.With the upgrading of national control over the real estate industry and the continuous adjustment of land acquisition policies,financial policies,and sales policies,the investment risk in the real estate market has increased compared to previous years.It is necessary to continuously improve the enterprise’s risk resistance ability,attach importance to the enterprise’s risk management system,and strengthen risk management efforts in order to achieve sustainable development of the enterprise.This article takes the risk management of the D project of Zhongyue Real Estate Company as an actual case,determines the main risks faced by the enterprise and their weight through risk identification and evaluation,and then adopts effective risk control strategies to improve security measures for the healthy and orderly development of the enterprise and the smooth development of the project.