Research On Retail Business Marketing Strategy Of Postal Savings Bank DT Branch

In the context of the new normal of economy and the tightening trend of overall supervision and management,the development of commercial joint-stock banks is under pressure,and their profitability is challenged.They need to actively change,develop and transform in pursuit of development,while retail change,development and transformation gradually develop into the same reform and distribution direction of commercial joint-stock banks.The systematic application of marketing theory and the application of comprehensive practice play an essential role in the retail business of commercial joint-stock banks,which can greatly promote their ability to comprehensively serve the trading market and work efficiency.This graduation design paper is based on the 4P marketing theory,with the retail business marketing of DT Branch of Postal Savings Bank of China as the core research and analysis target object.The first step is to introduce the relevant research and analysis background,practical value application and application of relevant marketing theories;Second,objectively study and analyze the actual situation of retail business marketing of Postal Savings Bank DT Branch.Under the current situation,the overall scale of retail business of Postal Bank DT Branch lags behind that of other banks,and the marketing mode needs to be optimized and improved urgently.On the basis of this principle,the paper studies and analyzes the actual internal and external environment in the retail business market transaction competition environment,including the existing opportunities and threats,strengths and weaknesses;The STP research and analysis model was applied to determine the detailed division of the trading market,target positioning,development market and accurate positioning of the trading market functions of Postal Savings Bank DT Branch.At the same time,the 4P marketing theory model was applied to comprehensively design the commodity strategy,market price strategy,path strategy,promotion and promotion strategy design scheme,and pointed out the retail business development strategy planning,sales system investment construction The information change,development and transformation of the three components of the full support work,so we know the relevant analysis and research summary.The scientific research achievements of this paper have provided comprehensive practical guidance for the post savings bank DT branch in terms of consolidating and strengthening the retail business foundation,strengthening the retail business development level,and improving the overall competitive strength.It also has certain enlightenment and reference application value for the change,development and transformation of the retail business of commercial joint-stock banks.