The Business Marketing For Postal Savings Bank A Cheng District Branch

Corporate banking affairs as a commercial bank's signature business, is a modern commercial banking business an important part of commercial banks to finance the foundation and main business is the most important bank profit growth, the future competition between the main business of banks. Therefore, the development and promotion of comprehensive development of the company's business is an important factor for sustainable development banks. Business as a postal savings bank's extension of the line of the canal, is the future of the Postal Savings Bank of an important manifestation of the core competitiveness, the future development of postal savings banks have a pivotal role.This branch of the Postal Savings Bank of Acheng carried out the business of marketing analysis and research. The first part describes the Postal Savings Bank Acheng District Branch of the business and marketing background to carry out marketing, put forward the business of marketing confusion. The second part of the puzzle for business marketing, business marketing confusion on the causes and Acheng to analyze the business marketing environment, and then presented Postal Savings Bank A branch of business marketing, urban development strategy, including the company's business goals market segmentation strategy, and gradually improve the marketing methods and strategies, but also customer-focused, product-driven strategy to enhance service innovation strategy, a strategy to strengthen the training system, build customer manager system strategy and shaping corporate culture strategy. Analysis showed that the Postal Savings Bank in order to meet the development needs of the business, must take the above marketing strategies, the Postal Savings Bank to form a new pattern of business marketing.