Research On Financial Risk And Prevention Of Pinduoduo Based On Fast Sinking Market Strategy

For the past few years,it is undeniable that with the rapid development of the Internet in China,the e-commerce industry has begun to make headway.Some e-commerce enterprises are more and more well-known and applied by the public.However,after people’s use experience,most people have formed their own shopping mode,the layout of e-commerce traffic has been fixed,and the traffic of e-commerce industry has gradually peaked.Pinduoduo focuses on the social e-commerce model and lays out the sunken market under this model.After Tencent’s capital injection,there are nearly 1 billion platform traffic resources to attract users for merchants,and the cost of acquiring customers under this model is extremely low.Pinduoduo takes the sinking market neglected by major e-commerce enterprises as the entry point to quickly implement the sinking market strategy,attract customers with lower prices to achieve rapid development,expand to the mainstream market,seize sales channels,force major e-commerce enterprises to participate in the competition,and form a new subversive innovation means.However,the financial risks under Pinduoduo’s rapidly sinking market strategy also show the target,and various risks of enterprises will also be reflected in the financial aspect.Therefore,this paper identifies,evaluates and analyzes the causes of financial risks under the implementation of Pinduoduo strategy from the four possible links of financial risks,and puts forward corresponding prevention suggestions.This paper takes Pinduoduo’s fast sinking market strategy as the research object and studies its financial risk.Firstly,it introduces Pinduoduo’s fast sinking market strategy and financial strategy.Secondly,from the Angle of the following four risk,financial risk effectively identify funding risk,investment risk,capital recovery risk and risk of cash flow,the 12 financial risk evaluation index selection and financial system construction,choose the entropy value method to determine index weight,based on the improved efficacy coefficient method to evaluate it,determine the financial risk of the enterprise level,Make the corresponding cause analysis according to the evaluation result.Finally,through the causes of financial risks combined with the specific operating conditions of enterprises,respectively from the four aspects of financing,investment,capital recovery,cash flow,put forward targeted financial risk prevention suggestions,reduce the possibility of financial crisis.This article through to spell more rapid sinking under the marketing strategy of enterprise financial risk prevention research,aimed at helping spell,many enterprises in sinking fast market can effectively identify the financial risk accurately,and the degree of the financial risk of the enterprise,and work out corresponding measures to prevent early,targeted response to the financial risk,in order to reduce the financial risk of the enterprise itself.At the same time,it plays a preventive role for other e-commerce enterprises,and takes preventive measures against financial risks before implementing the same strategy,so as to further promote the healthy development of the e-commerce industry in the future.