Research On Pinduoduo's Financial Risk Prevention Based On The Perspective Of Business Model Innovatio

In the context of the socialist market economy with Chinese characteristics,the continuous innovation of business models promotes the growth of enterprises.Choosing a business model suitable for the company’s own development can maximize the return on the smallest investment and maximize the value of the company with innovative methods,thereby enhancing the competitiveness of the company in the market.The continuous innovation of business models makes it possible for enterprises to make lasting profits,and at the same time allows enterprises to occupy an advantageous position in the competition.In such a large environment,Pinduoduo realizes the C2 B model between enterprises and consumers through three key points: sharing friends,group bargaining,and low prices.After less than 3 years of development,Pinduoduo has occupied a certain position in the e-commerce industry,and at the same time ranked third in the e-commerce industry,ahead of Taobao and JD.at the same time.The innovation of the business model not only allows Pinduoduo to obtain greater profits,but also brings it into a new financial crisis.In order to make Pinduoduo ’ s future development more stable and long-term,it is necessary to timely and effectively prevent the financial crisis brought about by the C2 B model.This paper takes Pinduoduo’s innovation in business model as the research object.A comprehensive assessment is carried out by reviewing relevant literature,studying relevant case studies,and applying multivariate models.The first step is to sort out and establish the theoretical basis between domestic and foreign experts on the relationship between innovative business models and financial risks.The logical relationship between financial risks and innovative business models expresses the principle of creating financial risks from the perspective of business model innovation.The second step is to analyze the financial data of Pinduoduo in the four years before 2020 from the perspective of business model innovation,from the perspective of value creation,benefit driving and resource matching,and analyze the existence of Pinduoduo ’ s C2 B model.Financial risk.By comprehensively measuring the economic benefits,solvency and cash flow of Pinduoduo platform,the financial risk of Pinduoduo platform is comprehensively assessed through the F-score model and Z-score model.The third step is to give targeted suggestions on the financial risks of the Pinduoduo platform at the level of business model innovation based on the comprehensive evaluation results and the overall environment of the e-commerce industry.From the research results,it can be seen that the C2 B model of sharing friends,group bargaining and low prices on the Pinduoduo platform has completely changed the business model of the previous e-commerce operation.The core strength has also greatly promoted the listing of the Pinduoduo platform within three years.However,the business model of Pinduoduo platform has higher costs and lower profits in the process of innovation;the financing model is relatively simple,the debt structure is not perfect,and the pressure to repay debt is relatively large;insufficient cash flow and credit risk The better prevention and control ability can also lead to financial risks.The research of this paper will analyze the financial risks in the innovation process of Pinduoduo platform’s own business model,find the reasons,and put forward targeted suggestions.This opens up new ideas for emerging e-commerce companies in the process of business model innovation,and also has a guiding role for e-commerce companies to prevent financial risks during business model innovation.