Zhengzhou Y Housekeeping Project Business Plan

Housekeeping industry,as one of the infrastructure of life service,is connected to people’s livelihood service and employment.With the process acceleration of the family miniaturization and the population aging and the improving of people’s living standards and consumption concepts in Chinese society,people’s demand for new domestic services is prominent.Based on the situation,Y domestic help firms came into being.All the employees of this company are ex-soldiers,and promoting employment and entrepreneurship of ex-soldiers has always been a hot topic.Since the incorporation adopts an innovative management model and is still in the exploratory stage,it is of great significance to write the business plan of this project.The business operators can identify the opportunities and risks in the operation through analysis,laying the foundation for the company’s operation and development.First of all,this paper introduces the project background,research ideas and framework,and introduces the basic situation of the project.Then,PEST and SWOT analysis methods are used to analyze the environment of the project in multiple dimensions,and countermeasures are given.Secondly,The market positioning of the project is made and the corresponding marketing strategy is formulated through the using of the marketing mix theory.At the same time,the 7S model is made to carefully analyze the project organization and management and sort out the business model of the project.Finally,based on the financial forecast and risk of the project,the conclusion is drawn: At present,the domestic service market is in the stage of incomplete competition,and the innovative domestic service provided by Y Company is in high demand.At this moment,it is the right choice to enter the domestic service market,and the company’s business model is competitive.Because of the good profitability of the project,combined with the company’s vision--commitment to solving the problem of employment and entrepreneurship of veterans,it can be predicted that the project has broad prospects for development.