Research On Risk Management Of Consumer Finance Project

With the development of China’s economy,people’s living conditions have been improved by leaps and leaps,and the corresponding consumption level and consumption demand have also gradually increased.Now,consumption has become one of the three carriages driving China’s economic development.In the post-epidemic era,in order to stimulate consumption and revive the domestic economy,the state has designed and introduced a series of policies and measures,such as online and offline consumption coupons and land sharing economy.With the change of people’s consumption concept,"advance consumption" is gradually accepted as normal,and the demand of consumer credit market is further expanded.In recent years,as a supplement to the traditional credit business,consumer finance has begun to enter people’s life and gradually plays an increasingly important role in the national economy.At the same time,the Chinese government also began to pay great attention to the consumer finance industry.After more than ten years of development,the consumer finance market has undergone rapid changes in both quantity and scale.In addition to banks and financial institutions have adjusted their business structure to seek innovation and development with consumer finance as the breakthrough point,Internet giants and consumer finance companies dominated by e-commerce are also constantly updating and iterating on their own technologies.At present,there are three types of consumer finance in China: commercial bank retail consumer finance,traditional consumer finance company and Internet consumer finance.In the process of development,consumer finance is faced with many problems,such as the phenomenon of scene explosion,risk control and compliance construction,etc.,so the risk prevention and control of consumer finance is very important.In this paper,consumer finance as the topic,from the perspective of project risk management,with project risk management related theories and methods to analyze and evaluate consumer finance.Firstly,this paper summarizes the literature in the field of consumer financial risk by combing and studying relevant literature.Then,according to the theory and method of project risk management,consumer finance is analyzed from three aspects of risk identification,risk evaluation and risk response.Among them,through the risk identification,summed up the consumer finance project of eight types of risk.Then,a risk evaluation model is established by using entropy weight-TOPSIS method.,through quantitative analysis of this model may cause risk probability,risk loss,risk control and risk management cost four indicators to score and sort of eight kinds of risk factors,in eight class risk out of the overall effect is to consumer finance project,sorting,center of gravity for the risk management of consumer finance work arrangement provides reference.This paper also takes F Company as an example to apply the above risk assessment model into practice.By means of expert interviews and questionnaires,the consumer finance risk management personnel of F company were investigated,and the data of professionals’ evaluation of project risk work and situation were collected.Applying the entropy-weight TOPSIS model to the collected data,the importance and impact ranking of the eight types of risks related to F company’s consumer finance projects are obtained through calculation.Based on the theory of project risk response and based on the ranking,this paper makes different risk response measures for the eight types of risk of F company’s consumer finance project.In addition,combined with the specific situation of F company’s consumer finance,specific suggestions on risk response are given for each type of suggestions.