Research On The Optimization Of Employee Incentive Strategy In T Catering Chain Enterprises

Under the background of slowing economic growth at home and abroad and China’s economy entering the new normal,small and medium-sized catering chain enterprises in China are facing more and more market competition and challenges.It has been three years since the COVID-19 began in 2020.The epidemic still has a continuous impact on China’s catering industry.Many catering enterprises are facing the dilemma of reducing or shutting down their stores due to the decline of business performance.China’s catering chain industry has experienced a stage of rapid expansion and prosperity in recent ten years,which has attracted a lot of investment and attention.However,after the economy entered the new normal in recent years,especially since the epidemic,we have seen that the catering industry is also facing greater challenges behind the opportunities for prosperity and development.Catering enterprises are facing common problems such as difficult recruitment,high employee turnover rate and imperfect human resource management system.If catering enterprises want to expand their scale and carry out standardized chain operation,it is an inevitable choice for enterprises to have efficient talent teams and human capital.Establishing a perfect salary incentive system and effectively encouraging employees are important methods for enterprises to retain talents,which are related to the vital interests of employees.Therefore,the improvement of incentive mechanism is the key to measure whether catering enterprises can attract talents,retain employees and operate successfully.Catering chain enterprises need to improve the overall operation level,enhance the ability to adapt to changes in the market environment and avoid risks.In addition to trying to improve product quality,it is more important to strengthen the internal management of enterprises and improve the management level of enterprises.This thesis takes T catering chain company as an example to optimize its employee incentive strategy.T catering enterprise is a private multi brand and cross regional chain catering enterprise,mainly engaged in medium and high-end catering and entertainment.T catering enterprise is a typical catering service enterprise,which is a labor-intensive industry in essence.Like many catering enterprises,it grew up savagely under the promotion of market expansion.In the process of enterprise development,it does not pay enough attention to human resource management,and the concept of enterprise human resource management is relatively backward.Due to the low salary level of employees,the single salary structure,the lack of scientific and reasonable salary incentive system,the absence of spiritual incentive and the weak sense of belonging of employees for a long time,a large number of grass-roots employees have been lost,the long-term shortage of service personnel has led to a decline in the overall service quality,a serious loss of customers,a significant decline in economic benefits and a gradual weakening of competitive advantage.Therefore,in view of the current situation that t catering enterprises frequently lose personnel and cannot retain people,how to design an effective employee incentive strategy and scheme to better attract and retain employees,mobilize and stimulate employees’ enthusiasm has become an urgent problem for t catering enterprises.With the increasingly fierce competition in the catering market,the challenges and impacts of these problems on catering enterprises will become increasingly prominent.As one of the core resources of enterprises,human resources are becoming increasingly important to the development of enterprises.As one of the important contents of human resource management,employee motivation plays a vital role in effectively mobilizing and stimulating the enthusiasm of employees and promoting the vitality of enterprises.Due to the neglect of human resource management for a long time,the human resource management level of most enterprises in China is still relatively backward,and there are serious shortcomings in the incentive mechanism and system construction.Therefore,it is particularly necessary to correctly analyze the current situation of employee incentive in catering enterprises in China,find out the existing problems,and give more scientific and reasonable incentive schemes and improvement suggestions through research and analysis.Taking t catering enterprise as an example,the thesis first expounds the connotation and necessity of employee incentive,then analyzes and studies the current situation of salary incentive,performance appraisal,promotion incentive and cultural incentive in t catering enterprise,and investigates and studies the employee incentive strategies and forms of the company by means of questionnaire,and summarizes the existing problems.Then,through the benchmarking research on the effective practices of excellent enterprises in the industry,this paper analyzes the causes of the problems in the employee incentive strategy of T catering enterprises,and finally puts forward feasible countermeasures and optimization suggestions,aiming to help t catering enterprises better improve the employee incentive strategy and methods,and realize the long-term healthy development of the company.