| In the current era of interconnection of all things and interconnection of the world,the development of things is inseparable from extensive integration and deep integration,and the Belt and Road Initiatives are China’s proposals to participate in global governance and promote global economic prosperity,which conforms to the trend of the times.In recent years,the Belt and Road Initiative has had a significant impact on the economies of countries along the route and China,but the construction of the Belt and Road is not only material,but also spiritual,and the risks and uncertainties in the world situation have been increasing in recent years.Therefore,promoting cultural exchanges between countries and promoting people-to-people ties has a more far-reaching significance.In this context,this paper takes China’s inbound tourism trade as the object,based on the panel data of 160 countries’ tourist arrivals from 2009 to 2018,analyzes the growth effect of the Belt and Road Initiative on China’s inbound tourism by empirical method by constructing DID model,and estimates its policy effect,and further constructs an intermediary model on the basis of the benchmark regression model,and studies the Belt and Road Initiative from three aspects: Head of State visits,direct air flights and international sister cities.The initiative proposes the impact mechanism of cross-border tourism between China and countries along the Belt and Road,and at the same time analyzes the heterogeneity of countries with different economic development levels and different geographical locations and international organizations,so as to achieve a detailed analysis of the growth of inbound tourism from the Belt and Road Initiative to China.The results show that:(1)the Belt and Road Initiative has increased the number of inbound tourists in China,that is,it has a growth effect on China’s inbound tourism and has a promoting effect,which is conducive to the development of China’s inbound tourism;(2)Among countries at different levels of economic development,the Belt and Road Initiative has promoted the growth of tourism to China in both high-income and low-income countries,but it has a stronger promotion effect on high-income countries;The Belt and Road Initiative has a more significant role in promoting tourism to China from countries belonging to the same international organization as China;Geographically,the Belt and Road Initiative has significantly promoted the number of European countries traveling to China,but its impact on Asian countries is not significant;(3)The Belt and Road Initiative can promote the tourism growth effect of tourism to China from countries along the route through three mechanisms: Head of State visits,international direct flights and international sister cities.In this regard,this paper gives suggestions:(1)Attracting more countries to join and inject vitality into the development of cross-border tourism;Promote infrastructure investment by Chinese enterprises in countries along the Belt and Road,increase the number of direct flights between urban centers and cities in various countries and China,and optimize the layout of airports;Formulate differentiated strategies,pay attention to the diversified display of tourism resources,respect the differences of cultures of various countries,and help the development of tourism in China and abroad.(2)Using tourism as a tool to combine the excellent traditional Chinese culture with China’s unique tourism resources;Improve the professional quality of tourism service personnel,cultivate their language communication skills,people-to-people cultural literacy and professional skills with an international perspective;Unblock the channels of people-to-people ties.The innovations of this paper include the following:(1)Using DID to evaluate the impact of the Belt and Road Initiative on China’s inbound tourism growth,which makes useful additions to the previous theoretical research on the Belt and Road Initiative and cross-border tourism;(2)Conduct heterogeneous analysis from the three aspects of economic development,geographical location and same organization of countries along the "Belt and Road",to reveal the differences in the growth effect of the Belt and Road Initiative on China’s inbound tourism,and analyze the mechanism of the Belt and Road Initiative to promote the growth effect of China’s inbound tourism,which will help China and the countries along the route to carry out more targeted tourism cooperation,and help the government to be more targeted when formulating the Belt and Road Initiative related policies;(3)From the perspective of cross-border tourism,this paper explores the impact of the Belt and Road Initiative on people-to-people bonds,which is a useful supplement to the current research on the policy effects of the Belt and Road Initiative. |
