Study On The Development Of Inbound Tourism In Uzbekistan Under The Belt And Road Initiative

The proposal of " The Belt and Road Initiative" has strengthened the links between the countries along the Silk Road,such as Uzbekistan and China.With the improvement of Chinese people's material living standard and the change of consumption concept,many Chinese tourists travel to Uzbekistan.As the largest source of inbound tourism in Uzbekistan,China plays a very important role in the development of inbound tourism in Uzbekistan.The author takes China,the largest source country of inbound tourism in Uzbekistan,as an example to analyze the current situation of inbound tourism in Uzbekistan on the premise of relevant theories.The first part of the article mainly introduces the origin and background of the writing of this paper,and clarifies the writing objectives and research methods.In the second part,the author carries out the corresponding literature review,and makes a summary and analysis of the scholars' research in this field.The third part of the article introduces in detail the current situation of inbound tourism in Uzbekistan,and expounds the characteristics of inbound tourism in Uzbekistan at this stage.In the fourth part,based on the background of "the belt and road",the article makes a SWOT analysis of Uzbekistan's inbound tourism and lists the advantages,disadvantages,opportunities and challenges of inbound tourism.The fifth part analyses the inbound tourism market of Uzbekistan and points out the problems existing in the inbound tourism of Uzbekistan.Finally,the sixth part puts forward the marketing strategy,implementation guarantee and development enlightenment of inbound tourism in Uzbekistan.