Research On Financial Performance Evaluation Of Shuijingfang

The liquor industry with a long history has gone through thousands of years from the initial individual liquor workshop to the collective processing of enterprise factories,to being listed on the liquor industry stock exchange and being transformed into a legal person to participate in international competition.The wine industry has become more and more prosperous.It not only meets the specific consumption needs of the population,but also benefits from local taxation and promotes agricultural industrialization.Building a harmonious society is a matter of government development,domestic demand,and pillar of the industry.The liquor industry has developed so far,but it has been developing slowly since 2011.In addition,the state has introduced a new policy on the use of public funds during this period,the main content of which is composed of "eight regulations" and "six prohibitions",and there are new restrictions on this industry,the sales situation of liquor companies is not optimistic.However,with the upgrading of consumption caused by the increasing living standards of the people and the soaring stock price of Moutai in the stock market,many buyers entered the market to collect and preserve baijiu,further increasing the proportion of high-end baijiu in the market,and the gap between supply and demand of high-quality spirits is still large.The arrival of COVID-19 has brought a significant impact on the liquor industry.The consumption scene of liquor has begun to shift from offline to online,and the change of consumption habits also poses a high challenge to the ability of liquor enterprises to cope with environmental changes.The industry may face a reshuffled competitive landscape.Therefore,this thesis selects the liquor production enterprise Shuijingfang as the target enterprise to conduct financial performance evaluation research combined with the entropy method at home and abroad to conduct a rigorous evaluation and put forward relevant suggestions.This thesis further analyzed the current financial performance of Shuijingfang through the status of domestic and foreign research and the market research of domestic liquor industry.At present,Shuijingfang is at the middle level of the industry,although it has certain advantages;it still needs to make further changes in operation.In terms of improving profitability,it is necessary to increase the distribution channels of promotion expenses,build low-end product series,and continue to carry out high-end strategy.In terms of improving solvency,it is necessary to strengthen cash management and optimize debt structure.In order to improve business operations,it is necessary to strengthen inventory management and improve current asset turnover.In order to improve the growth ability,it is needed to highlight brand promotion,promote product upgrading and innovation and implement scene marketing.In view of this,the research of this thesis will provide appropriate reference for the operation of enterprises in the whole liquor industry.Liquor enterprises can improve their financial management ability through the following three measures: to strengthen the application of non-financial information,use information systems to improve the accuracy of valuation,and use a variety of valuation methods to eliminate random errors.