Research On Job Satisfaction Improvement Of Employees In GQ Branch Of B Bank

In recent years,due to the high degree of homogeneity and easy imitation of financial products provided by various commercial banks,they have become highly homogenous.With the increasingly fierce competition among banks,how to stand out from the competition among their peers,all banks have focused on service.By analyzing the driving effect of service quality on customer loyalty,Combined with customer loyalty brings stable economic benefits.Make the service level increasingly become the bank manager as soon as possible to improve the effective grasp of business.In addition,the provider of customer service is the employee,but the provider of employee service is the bank manager.Therefore,managers can improve the quality and efficiency of service employees,so that employees can improve their job satisfaction,and employees will reciprocate and provide customers with high-quality services,thus bringing the continuous improvement of enterprise benefits and competitiveness.Enterprises can also take advantage of the situation to invest more resources in the improvement of employee satisfaction,forming a virtuous cycle.As a branch of one of the four major state-owned commercial banks in GQ City,the GQ Branch of Bank B has made steady progress in the local market share and business indicators over the years,but it is always difficult to capture territory in the competition with its peers.With domestic concerns still unresolved and external threats coming again,Internet finance,with its convenient and efficient services,has dealt a huge blow to the traditional financial industry.The bank was busy running from left to right.Employees also faced huge performance and work pressure,and their sense of belonging to and satisfaction with the organization also declined.From the perspective of managers,how to improve the service quality to stand out has become a problem troubling the managers of the bank.Finally,the problem of employee satisfaction has become the intersection of managers and employees.Therefore,this paper takes the employees of GQ Branch of B Bank as the research object and collects the satisfaction data of the employees through scientific and reasonable questionnaires for quantitative analysis.On this basis,the problems in employee satisfaction of the bank are summarized.By combining theory with practice and combining the research results of international and domestic experts and scholars on job satisfaction,the improvement strategy for the current situation of employee job satisfaction of GQ Branch of B Bank is formulated,and suggestions are put forward for the implementation of the strategy.It is hoped that this paper can improve the job satisfaction of the employees of GQ Branch of B Bank to a certain extent,so as to improve the service quality of the employees of the bank,enhance the sense of customer experience and loyalty,promote the synchronous improvement of enterprise competitiveness and economic benefits,and help the GQ Branch of B bank to achieve high-quality development in the new historical period.