Research On Strategies For Improving TCM Health Tourism Products In Pengzhou From The Perspective Of Tourist Experience

President Xi always emphasize:Traditional Chinese medicine is a treasure of ancient Chinese science and a key to unlocking the treasure trove of Chinese civilization.With the concept of "Healthy China" becoming a national strategic idea in China,more and more people are paying attention to traditional Chinese medicine,traditional Chinese medicine health tourism,and products.Pengzhou,Chengdu City,has a long history of traditional Chinese medicine,obvious development advantages,and profound heritage.It has a status as a "hometown of traditional Chinese medicine and a repository of traditional Chinese medicine".Although its traditional Chinese medicine health tourism is constantly developing,its traditional Chinese medicine health tourism products are still relatively basic and not well-known.This article grasps research methods through literature and theoretical learning,conducts on-site visits to understand the current development status of products in the area,and collects questionnaire data on the experience perception of traditional Chinese medicine health tourism products in Pengzhou from the perspective of tourist experience.Through the perspective of tourists,it explores the problems in the development of traditional Chinese medicine health tourism products in Pengzhou,and ultimately divides the product market,improves the correlation between products and themes,and exerts tourism brand effects Propose strategies to enhance Pengzhou’s traditional Chinese medicine health tourism products from five aspects: enriching and innovating product types,strengthening professional breadth and deep training of talents.A good experience of traditional Chinese medicine health tourism products will allow tourists to form deep memories,beautiful memories,and spiritual satisfaction in traditional Chinese medicine health tourism.The research in this article theoretically provides data support and basis for the improvement of traditional Chinese medicine health tourism products in Pengzhou;In practice,it is beneficial to promote the upgrading of traditional Chinese medicine health tourism products in the region,and can also provide reference methods for other similar case products.