Research On The Problems And Countermeasures Of The Sales Staff Training In T Company

At present,many domestic auto dealers have a weak awareness of salesperson training and lack a set of scientific,reasonable and effective employee training mechanisms.Given the swift progress of the industry,the competition among major auto dealers has become increasingly fierce.Therefore,the construction of a talent team cannot be ignored if an enterprise wants to occupy an advantageous position in the market competition.As a traditional car dealer company,T company has its own set of management models in terms of sales staff training.However,for a long time,the company’s internal training has mainly relied on transfer training from manufacturers and training tasks arranged by the group headquarters,and has not formed an independent and complete training system.This paper selects T Company as the research object.Through field investigation,questionnaire survey and individual interviews,it summarizes the current situation of sales personnel training in T Company,as well as the problems and reasons in the training management process.There are three aspects as follows: firstly,the allocation of training resources is incomplete,which is reflected in the lack of pertinence of training courses,the lack of diversity of training models,and the relatively weak strength of training teachers;secondly,there are many blind spots in the training management process.For example,the assessment of training requirements is insufficient,and the development of training schedules is impractical,the implementation process of training is not ideal,the evaluation of training effect is not comprehensive;thirdly,the training support system is not perfect.This includes the management’s insufficient attention to training and the lack of effective training management system.Aiming at the above-mentioned problems and causes,this paper makes an in-depth analysis,and puts forward systematic and feasible solutions and suggested measures for the improvement of T company’s sales staff training system and system.First of all,the allocation of training resources should be optimized,which can be achieved by equipping customized training courses,creating diversified training models,and building a professional lecturer team;Secondly,the management of the training process should be standardized,suchas scientific analysis of training needs,reasonable formulation of training plans,implementation of training implementation processes,and optimization of training evaluation systems;Finally,the construction of the training support system should be strengthened,including improving the management’s support for training and establishing a sound training management system.The purpose of this paper is to provide optimization strategies through the research on T company’s sales staff training problems and countermeasures,to help T company establish a more complete sales staff training system,and to provide reference for the company’s long-term development.In addition,it can also provide reference for the salesperson training of automobile-related enterprises.