Research On Development Strategy For Shenzhen E-Sino Electronic Technology Co.,Ltd

In recent years,the development of urbanization has been deepening,and the combination of urbanization and technological support capacity in the field of urban development is considered to be the answer to solve the problems of urbanization development.Among related industries,the intelligent instrument industry takes the Internet of Things technology as the starting point,integrates technological progress with energy conservation and environmental protection,and has broad market development prospects.But in the field of intelligent instrumentation,our country still has a relatively large gap with international advanced level,how to make use of their own resources and explore the sustainable enterprise development path,is the current urgent affairs of intelligent instrumentation industry.Shenzhen Yihua Electronic Technology Co.,LTD.(or Yihua Company)with intelligent instruments as the main business,is a national energy industry(water,electricity,gas,heat),specializing in energy consumption monitoring system,Internet of things smart meters and sensors and other products,science,industry,trade as one of the high-tech enterprises.In recent years,the company has actively expanded the national market by combining the national policy of energy conservation and emission reduction and the wave of technology iteration of the Internet of Things.With good product quality and reputation,it has made certain achievements in the market.However,as a state-owned enterprise restructuring,Yihua has some loopholes in its management system,leading to low management and operation efficiency and insufficient marketing ability.When facing increasingly fierce competitive pressure,how to formulate and choose a set of development strategies suitable for its own,so as to maintain its competitiveness and leading edge? Shenzhen Yihua Electronic Technology Co.,Ltd.should be the focus of research.Based on the background above,this paper attempts to analyze the external environment changes and internal environment iterations faced by Shenzhen Yihua Electronic Technology Co.,Ltd from the perspective of strategic management.Also tries to discuss how to combine its own advantages to solve inherent disadvantages,to ensure that the enterprise can exploit strengths and avoid weaknesses in the future development,and find accurate strategic development positioning and strategies.First of all,in the link of enterprise strategy analysis,PEST analysis tool can be used to analyze the external macro environment of the enterprise,in order to objectively understand the impact of external environment on the development of the enterprise.Then through "Porter’s five forces" analysis model to understand the industry competition environment and related threat factors.Based on the above analysis results,the SWOT and QSPM analysis method are used to build a model and visually analyze the chart,sort out the advantages and disadvantages of the company,grasp the opportunities and threats,optimize the company’s development strategy selection and put forward appropriate suggestions: WO torsion strategy is the current development strategy of Shenzhen Yihua Electronic Technology Co.,LTD.,which fully concentrates limited resources,makes use of opportunities in the external environment and compensates for internal disadvantages.Secondly,at the level of strategy implementation,ensure Yihua Company’s efficient utilization of social resources and technological advantages,realize the universality of products and services,and improve the concentration of business scope;Diversified modes of cooperation in industrial and capital fields.In order to strengthen the core competitiveness of Yihua Company,we should improve the scientific management level and reduce the operating cost in three aspects,including upgrading the management system,improving its data statistics and the informatization level.At the executive level,strategic goals are finally achieved by enhancing brand awareness,choosing to form strategic alliances,and improving product planning and innovation capabilities.Finally,to ensure the implementation of corporate strategy,to ensure that corporate culture can be integrated with the company’s strategic objectives;Improve the company’s human resource management level to ensure efficient operation;Strengthening financial management capacity;Improve the supply chain management system,control the operating cost,maximize to meet the needs of customers,and ultimately achieve long-term healthy development of enterprises.