Research On The Development Strategy Of Changchun RD Company

Since the reform and opening up,with the rapid development of China’s economy and the continuous acceleration of the urbanization process,urban investment companies that assist in the development and construction of urban infrastructure have emerged and made rapid development,which has made an undeniable contribution to the rapid advancement of China’s urbanization process.The report of the 20 th CPC National Congress stressed that we should deepen the reform of state-owned assets and state-owned enterprises,accelerate the optimization and structural adjustment of the state-owned economy,promote the state-owned capital and state-owned enterprises to become stronger,better and larger,and improve the core competitiveness of enterprises.The "Fourteenth Five-Year Plan" period is a period of strategic opportunities for state-owned enterprises to focus on high-quality development,optimize and adjust the distribution structure of state-owned capital,and reform the regulatory system and mechanism of state-owned enterprises.The downward pressure of economic growth is superimposed on the impact of the global epidemic,and the development situation at home and abroad is becoming increasingly complex.At this critical point in history,state-owned enterprises are the "pillar" and "ballast stone" of the socialist economy with Chinese characteristics,We should further improve our "internal skills",carry out professional integration,achieve the goal of "highlighting industry,focusing on the main industry,and doing a good job in one industry",and promote the main industry enterprises,advantageous enterprises and chain enterprises to accelerate the construction of world-class enterprises and improve industrial competitiveness.As a general state-owned enterprise with special purposes,urban investment companies are an important platform for local governments to build and operate cities,and play an indispensable role in local infrastructure construction and important livelihood areas.However,along with many default events of bonds of urban investment companies such as Shenyang Urban Investment Corporation,the common problems of urban investment companies in asset quality,business operation,debt risk,profitability and government management are gradually exposed.In the past decade,the investment and financing supervision system of local governments has been gradually improved,and urban investment companies have ushered in an era of strong supervision.With the vigorous development of national urbanization,the construction of urbanization has gradually entered the "second half",and is changing from quantity to depth,from infrastructure to public services to social governance,with constantly enriched connotation.Therefore,how to further improve the operation,financing,hematopoiesis and profitability of urban investment companies,actively explore market-oriented transformation,and better play the leading and guiding role of state-owned capital is undoubtedly a crucial issue.This paper selects RD Company,one of the four urban investment companies in Changchun City,as the research object to explore its development strategy and implementation safeguards.First of all,this paper describes the development status and operation of Changchun RD Company based on the research dimension of urban investment company in relevant literature,and then clarifies many problems in its business operation,debt risk,management mechanism and other aspects.Secondly,based on PEST analysis method,the opportunities and threats that may affect Changchun RD Company in terms of external environment such as politics,economy,society and technology are analyzed,and the industrial environment is analyzed by applying Porter’s five forces model.Thirdly,from the two aspects of enterprise resources and capabilities,analyze the internal environment of the enterprise,conduct comprehensive performance evaluation on the situation of the standard industry,and find out the advantages and disadvantages of the enterprise.Then,the SWOT analysis method is used to list three strategies that are suitable for the development of Changchun RD Company.Finally,the development strategy most suitable for A City Investment company is determined,and specific implementation measures are proposed in terms of overall strategy,business unit strategy and functional strategy,etc.,and safeguard measures for the implementation of its development strategy are proposed in terms of organizational security,talent security,capital security and cultural security,and puts forward safeguard measures for the implementation of its development strategy from four aspects: organizational security,talent security,financial security and cultural security.Based on the analysis and research of Changchun RD Company in this paper,it is expected to provide theoretical guidance and case reference for promoting the market-oriented transformation of Changchun RD Company,and provide reference for local governments to promote the reform of state-owned enterprises.