Research On The Development Strategy Of Beijing RJHC Technology Co.,Ltd

Technology finance is an innovative financial service driven by information technology,which has gone through three steps: digitalization of financial services,online financial services,and deep integration of financial services and information technology.In recent years,due to the rapid and healthy development of internet information technologies such as big data analysis,next-generation artificial intelligence,blockchain,cloud computing,and 5G,internet financial technology has had an impact on the scale and internal structure of China’s financial prosperity,providing new opportunities and risks for the financial community.With the progress of science and technology,traditional financial institutions are shifting their development strategy from "scientific empowerment" to "scientific guidance",and cross-border cooperation is also constantly deepening.Scenario-based development of financial services has also become a development trend.This article takes Beijing RJHC Technology Co.,Ltd.as the research object,deeply explores its development strategy,and conducts a detailed analysis of its actual situation to understand its basic situation,operating and business status,as well as existing problems,in order to better guide the company’s development.Through PEST data analysis,competitor situation analysis under Porter’s Five Forces Model,and SWOT analysis,Beijing RJHC Technology Co.,Ltd.can clearly recognize opportunities and threats,advantages and disadvantages,and develop four strategies based on this: SO,WO,ST,and WT.Based on the analysis results,Beijing RJHC Technology Co.,Ltd.will,based on its goals and vision,formulate short-term,medium-term,and long-term development strategic goals,clarify strategic positioning,and adopt a development strategy to strengthen product research and development and consulting services in cloud computing,big data,data centers,and other fields.Using years of banking technology service experience and accumulated customer resources,Beijing RJHC Technology Co.,Ltd.will quickly seize market share.After strategic analysis and selection of Beijing RJHC Technology Co.,Ltd.,combined with the actual situation of the enterprise,a complete set of enterprise development plans has been formulated.Through improving human capital,incentive,financial,and cultural systems,the implementation of the company’s development strategy has been ensured,and the sustainability of the enterprise has been further guaranteed.