| As a major part of the country’s economy,real estate enterprises should concentrate on their financial risk management if they want to gain an edge in market competition.Starting from the decision-making basis and core purpose of enterprise financial risk,it’s of great significance within the theory and practice of enterprise financial risk management to promote the analysis capability and control efficiency of enterprise financial risk,thus ensure the stability and sustainability of enterprise financial situation.For the past few years,many real estate enterprises get distributed development to evade the influence of macro policies and controls,a way to management the financial risks in the process of implementing diversification strategies for real estate enterprises is extremely vital.Based on this,this paper holds out the analysis on the assessment and control of financial risks within the diversification strategy of real estate enterprises,and the major elements of the study are as follows:Firstly,in order to improve the scientific and effective financial risk management of real estate enterprises,the diversification strategy of enterprises needs to be combined with the thought of financial risk assessment and control.This study breaks away from the single viewpoint of financial risk management,combines the diversity strategy of real estate enterprises with connected theories of financial risk,a thorough evaluation of the financial risk concept of real estate enterprises based on diversification strategy was also conducted,which formed the theoretical foundations of financial risk management within the diversification strategy of real estate enterprises;Secondly,by selecting the financial indicators of FL Group in recent years,the current financial risk in the implementation of the diversification strategy of the enterprise was assessed,which revealed that there were four main financial risks of FL Group,including financing risk,investment risk,operation risk and revenue allocation risk.Based on this,factor analysis was used to set up a financial risk assessment model for FL Group,to assess the financial risks in the implementation of FL Group’s diversification strategy,to generalize the causes of FL Group’s financial risks,and provide a basis for the enterprise to propose financial risk control methods;Thirdly,according to the analysis results of FL Group’s financial risk causes,enterprises need to propose targeted financial risk control measures in the four areas mentioned above.Through the study of financial risk control in the FL Group,seek effective methods to improve the level of financial risk control and alleviate financial risks,thus helping enterprises to improve their financial risk management abilities;During the implementation of diversification strategy,real estate enterprises should adopt systematic thinking to recognize and assess their financial risks and develop specific financial risk control methods,so as to reduce the possibility of financial risks and the seriousness of the consequences,and to control the risks of the enterprises to the lowest level.This paper will not only strengthen the financial risk assessment and control ability of the case company,but also provide corresponding countermeasures and suggestions for other real estate enterprises in the process of implementing diversification strategy. |
